·  Implementing strategies to expand ITEL market share across the region.
·  Create initial business plans to plan overall revenue and unit targets.
·  Close coordination with Distributor sales team in order to achieve monthly, quarterly and annual sales targets.
·  Participate in designing and execution of the go to market strategy with regular and periodic tracking and reporting.
·  Managing forecast accuracy and align with product management.
·  Managing channels and ITEL inventory levels for optimization.
·   Liaise with internal groups to generate marketing funds and plan activities for maximum brand exposure and growth.
.  Exploring new channels and business opportunities for continuous growth in sales volume across the region

· Handling business portfolio of over 80 million for AKIRA LEDs in South Region.
· Leading a team of 7 Area Managers and Sales Officers around the region.
· Monthly and quarterly visits of the territory, meeting with dealers and providing them instant solutions to their problems.
· Strong coordination with Singapore Head Office and sharing ongoing sales situation and market intelligence regarding competitor activities with senior management on weekly basis. 
· Maintaining a strong relationship with online channels and corporate clients in order to get maximum exposure of our products at their platforms.
· Integral part of company’s policy making team and providing annual and quarterly strategies to sales team in order to drive market as per company directions.
· Involvement in branding and marketing activities throughout the network and keeping close eye on display of Akira LED at key locations.
· Holding training sessions and seminars for market salesman and shop owners in order to keep them updated with AKIRA LED latest features and unique selling points for consumers.     

· Handling business portfolio of over 60 million for SONY audiovisual products i.e. LCD, Home Theatres, Cybershots, Handycams, Laptops, etc.
· Leading a team of 5 sales executives and keeping them motivated in order to get the best out of them.
· Involved in the development of marketing strategies for the company.
· Establishing good relationship with clients and coordination between company and client regarding all kinds of service-related issues.            
· Close monitoring of competitor’s activities regarding prices, new model arrival and schemes.
· Market research and channel expansion in order to increase the business in suburb area.
. Deciding dealer’s financial credit facility after evaluating each dealer’s credibility and payback history