A versatile commercial leader I bring a wealth of experience in e-commerce, product development, supply chain, and planning to my roles. I am passionate about improving business operations through working collaboratively, breaking down silos to boost the effectiveness of teams and partnerships. I gain credibility through maximizing the value of data, drawing key facts and trends to underpin performance improvement.
- Identify opportunities to develop new mobile products and protocols
- Develop APIs to support the functionality of mobile devices
- Work closely with colleagues in marketing and product development to improve app design and functionality
- Implement testing procedures to identify bugs
- Engage with users to better understand customer needs and opportunities for improvements
- Adapt current web applications for mobile platforms
E-COMMERCE ADMINISTRATION | DATA ANALYTICS | COLLABORATIVE LEADERSHIP | DIGITAL BRAND MARKETING | WEB & CONTENT DEVELOPMENT | CUSTOMER EXPERIENCE
- Operational management of 3 e-commerce’s brands in the group
- Assume highly visible business leadership position, facilitating all facets for e-commerce activities via in-depth competitive analysis, data analytics, and industry exposure,
- Operate as the main contributor for reducing on-site products size thus achieving a lighter and faster productions environment, along with a 5.10% decrease in average page load time.
- Utilize create insights to maximize the brand appeal and optimize customer lifetime value via digital marketing and e-commerce platforms, along with using UI/UX graphic design for lifestyle photography
- Supervise multiple teams across departments including digital marketing, e-commerce content management, creative development, and retail marketing.
- Exhibit expertise in e-commerce, SEO, brand marketing, system architecture, and web development.
- Cultivate 3rd party vendor relations while implementing best-in-class functionality building conversion rate optimization test plans, devising margin enrichment strategies, and facilitating site.
- Coordinate with creative and digital marketing departments on new and existing site initiatives.
- Manage paid advertising vendors and agencies to generate ROI regarding ad spend.
- Lead cross-functional teams, create captivating promotions, and oversee web/mobile applications
- Create a central knowledge base to promote a culture of collaboration.
- Prevent cyber security threats, devise robust business strategies, and streamline e-commerce business operations
- Oversee high performing five-member team regarding e-commerce and technical operations
- Lead execution of key enterprise applications, including Searchspring for site search and merchandising, Riskified for fraud prevention, Yotpo for user-generated content, and Klaviyo for marketing automation
- Coordination of all e-commerce logistics demands
- Advanced knowledge in ERP can Candela, SAP, and e-commerce platforms
- Team management of 50 + people (technology, logistics, customer service, digital products, and financial Backoffice)
- Team management (over 50 people, directly and indirectly)
- Responsible for the logistics migrations from productions houses to company warehouse and distribute to branches all over the country
-Propelled sales performance of the e-commerce platform, manage and execute promotional campaigns and provide insight on customer shopping trends to support assortment selections and gaps.
-Operational, strategic, commercial, and budget management, including digital marketing, products supply. Logistics and operations
-Cross merchandising support, served as a valuable interface between updating new orders, products’ stock, visual presentation of merchandise, new display, marketing promotions, pricing customers relationship
- Identify sales opportunities and build awareness towards products
- Expertise in areas of new product development, market research, and survey fashion trends
-Worked with more than 50 clients based in the USA, UK, and other European countries. Manage day-to-day operations for the website, set up promotions, coordinate with operations on fulfillment, work with programmers to implement assets, and improve functionality.
-Maintain monthly site reporting. Analyze data and make decisions to improve the experience and increase performance-based results. Present key insights in the monthly management reports.
- Provide input and maintain monthly site calendar, new features, promotions, educational content - keeping an eye on increasing conversions and revenue
-Work with designer, Copywrite, marketing team to create site assets. Be the main point of contact with the development team.
-Plan and execute email marketing campaigns. Manage full process, creative development, list segmentation, setup, development, testing, and analysis. Develop a strategy for testing to increase performance (open rate, click-through rate, and revenue)
-Collaborate with sales team to develop and execute online merchandising strategies
- Aid in the enhancement and development of customer segmentation and analysis.
-Compose a complete plan of social media platforms, schedule and manage accounts daily on Twitter, LinkedIn, Facebook, Instagram for B2B and B2C client
-Monitor, maintain and strengthen consistent online brand identity while keeping a strong eye on the competition.
-organize promotional efforts around content in HubSpot, Hootsuite, Planoly, and Later.
-Develop a social media calendar and marketing strategy monthly.
-spreadhead innovation and forward-thinking around community growth, engagement, and content creation