خلاصہ

My name is Atif Gulraiz Butt belongs to Pakistan having Sales Management & Business Development, Management experience of Pakistan market from last 15 years.

My current portfolio is as under;


@ General Trade market sales.


@ Whole sale outlets handling.
@ HORECA business development experience & exposure which is business to business dealing.
@ Modern Trade Accounts
@ Distribution handling and development.

I am a keen learner and devour any opportunity to enhance my skills. I have a firm belief in seizing opportunities, possess excellent problem solving skills and engineer my efforts to pro-actively meet and exceed customer requirements, consistently in line with tactical and strategic initiatives. I am also flexible and a hardworking individual with the ability to plan effectively across multiple work streams, meeting and managing aggressive deadlines.

Although all businesses are challenging, my experience and education enable me to deliver beyond expectations. With my desire, motivation, and dedication I am convinced that I can make a positive contribution to any company.

I hope the above mentioned details would give you a general idea of my abilities and interests in order to give me a chance to serve your esteemed organization and prove myself. It is my strong belief that this will help me build on my existing knowledge and experience benefiting both myself and my future employer.

Enclosed please find my resume for your kind perusal.

Objective:

To gain a position in a dynamic and well reputed organization which offers good career opportunities and a challenging working environment.

پراجیکٹس

Successfully Implement Secondary Sales Software at Distribution Setups

تجربہ

کمپنی کا لوگو
Regional General Manager
Venus Pakistan (Pvt.) Limited
جون ۲۰۲۱ - موجودہ | Lahore, Pakistan

Venus Group of Companies operates in the following core area of business:
Food Service, Logistics, Cold Storage, Refrigerated Logistics, Customized Logistics Operations, Ice Cubes Manufacturing, Paper Tissues Manufacturing, Clearing & Forwarding, Custom Bonded Warehousing & Carrier, Travel & Leisure, Hospitality, Security, International Representation & Franchises, Ice Cream Retail.

Reporting to CEO of the company by managing the sales & development team.
Foster new business relationships and manage existing relationships with LMTs, IMTs, GT/retail and HORECA sectors.
Maintain quality service by establishing and enforcing organization standard.
Recommend sales strategies for improvement based on market research and competitor analysis.
To manage sales promotions, discount structure with incremental sales according to the budget.
Monitoring daily sales achievement (volume/ value) against targets, primaries vs. secondaries.
Setup training sessions for order bookers, promoters, sales executives & managers. Motivate the sales team and keep efficient checks on all field staff.
Liaison with supply chain & production for demand management, sales forecast, Production planning & budgeting.

کمپنی کا لوگو
Sales Head
Royal Frozen Group
جون ۲۰۲۰ - فروری ۲۰۲۱ | Islamabad, Pakistan

Reporting to CEO of the company by managing the sales & marketing department nation-wide.

Foster new business relationships and manage existing relationships with LMTs, IMTs, GT/retail and Horeca within Northern Region and Central/Southern region as well.


Recommend sales strategies for improvement based on market research and competitor analyses.


Develop and execute strategic business plan in line with management’s long-term growth plan.


Own all aspects of product management including Price, Volume, Margin, Portfolio development.


and manage marketing and sales budgets and oversee the development and management of internal operating budgets.


Setup training sessions for order bookers, promoters, sales executives & managers. Motivate the sales team and keep efficient checks on all field staff.


Work towards building an efficient and sustainable sales system with proper SOPs including calculating vehicle dispatch feasibility plan and freezer placement plan.

کمپنی کا لوگو
Regional Sales Manager (Central & North) Regions
T9(SMC) Ltd
اگست ۲۰۱۸ - جون ۲۰۲۰ | Islamabad, Pakistan


Reporting to Managing Director of the company by managing the sales & marketing department.
Develop and implement effective sales strategies.
Prepare monthly, quarterly and annually sales forecast.
Responsible nationwide sales manage and oversee the daily sales operations.
Perform research and identify new potential customers and new market opportunities.
Provide timely and effective marketing and business development solutions.

کمپنی کا لوگو
Regional Sales Manager (Central & North)
PK Meat & Food Private Limited
جنوری ۲۰۱۸ - جولائی ۲۰۱۸ | Lahore, Pakistan

 Reporting to General Manager and Executive Director of the company by managing the team of 5 ASM’s and sales staff 56 persons.
 Custodian of north & central region (General Trade, Modern Trade (Metro, Hyper star, USC, CSD) & LMT’s) and all the accounts of north region.
 Responsible for smooth sales operations, managing warehouse, dispatches by implementing Company policies/ procedures.
 Strongly monitor the competitor’s activity and enhance the availability of PK products as visible.
 Monitoring daily sales achievement (volume/ value) against targets, primaries vs secondary’s
 Initializing training sessions for sales staff and, merchandisers on regional level.
 Planned about the roll out of Launches, Re-launches, Consumer Promotions, trade offers.
 Coordinating with marketing department for ATL/ BTL & participating in agencies meetings till execution.
 Take initiatives and made strategic decisions to improve the sales and achieve sales plan targets weekly, monthly, quarterly and yearly.
 Evaluating sales force performance & taking corrective actions for improvements.

کمپنی کا لوگو
Regional Sales Manager-(North)
PK Meat & Food Private Limited
جنوری ۲۰۱۷ - جنوری ۲۰۱۸ | Islamabad, Pakistan

 Reporting to General Manager and Executive Director of the company by managing the team of 5 ASM’s and sales staff 50+ persons
 To managed and established sales successfully in north region, plans prepare for central region for enhance the business and prepare and implement the sales strategy for central region.
 Custodian of Punjab (General Trade, Modern Trade (Metro, Hyper star, USC, CSD) & LMT’s) and all the other accounts.

کمپنی کا لوگو
Regional Sales Manager
Mitchells Fruit Farms Limited
اپریل ۲۰۱۰ - جنوری ۲۰۱۷ | Islamabad, Pakistan

 Custodian of north region (Sales & Distribution Management System) implementation.
 Responsible for smooth sales operations and distribution north region by implementing Company policies/ procedures.
 Taking initiatives and made strategic decisions to improve service level.
 Liaison with supply chain & production for demand management, sales forecast, Production planning & budgeting.
 Field force, warehouses & distributors’ monthly claims & expenses controlling/monitoring/authorizing.
 Monitoring daily sales achievement (volume/ value) against targets, primaries vs. secondaries.
 Independently hired & developed sales team & distribution structure from the scratch.
 Initializing training sessions for sales staff on regional level.
 Designed & monitored BTL & other trade activities to improve the availability/ visibility of all SKUs.
 Made trade & consumer offers with the help of field force suggestions.
 Evaluated team performance through appraisals.
 Evaluating sales force performance via customer survey & taking corrective actions.

کمپنی کا لوگو
Channel Development Manager
Tech Pecific
دسمبر ۲۰۰۹ - فروری ۲۰۱۰ | Lahore, Pakistan

Canyon is one of the world’s fastest growing brands in IT related customers electronics in Asia & EMEA (Europe-Middle East-Asia) region. Taiwan based company has an established network of sales offices in more than 50 countries”.

 Reported to MD/CEO regarding the performance of sales team.
 Responsible for smooth sales operations and implementing Company policies/ procedures.
 Taken initiatives and made strategic decisions to improve service level.
 Monitored daily sales achievement (volume/ value) against targets, credit limits.
 Initialized training sessions for sales staff on regional level.
 Made trade & consumer offers with the help of field force suggestions.
 Evaluated sales force performance via customer survey & taking corrective actions.

کمپنی کا لوگو
Business Development Manager
Classical Office Product
دسمبر ۲۰۰۸ - دسمبر ۲۰۰۹ | Lahore, Pakistan

Classic Office Products is the largest supplier of printing solutions services offered the customers government & private sector”.


Reported to CEO directly.
 Managed the team of 25 area managers nationwide.
 Taken initiatives and made strategic decisions to improve the sales, achieved highest sales.
 Strong implementation of Sales and Marketing activities.
 Investigated and evaluated complaints and recommended solutions.
 Managed day to day business issues at the trade.
 Exercise administrative as well as functional authority over the sales staff.
 Assisted sales staff in their territories by training through meetings, on-job guidance and helping in making sales and developing new channels.

کمپنی کا لوگو
Corporate Account Manager
Yaqoob Group Of Companies
جون ۲۰۰۸ - نومبر ۲۰۰۸ | Lahore, Pakistan

“Yaqoob Group Of Companies since 1949, presence in 9 major cities.”
“O&A Business Machines are the exclusive/authorized distributor for such multinational companies as TOSHIBA & RISO. They sell products as well as services having 8 independent offices different regions”.

 Reported to Regional Sales Manager.
 Daily targets Monitoring at Region/ Areas/ Territories.
 Prepare the cost benefit analysis vs competitors brands.
 Planned with the help of RSM and in line with the E-mail’s receiving from Head Office about the roll out of Launches, Re-launches, Consumer Promotions, Trade Offers.
 Coordinated in all IT related affairs of the Region and followed-up with team members.
 Resolved consumer and trader’s complaints through follow up with field force.
 Coordination with government & Private departments.

کمپنی کا لوگو
Product Manager
Computer Marketing Company
اپریل ۲۰۰۷ - مئی ۲۰۰۸ | Lahore, Pakistan

“Computer Marketing Company is the authorized distributor of SAMSUNG printers in Pakistan. They sell IT related products Servers, Printers, Cash Counter Machines & offer after sales and services facilities with all over the Pakistan having regional offices in different areas.

 Reported to Director Marketing (DM).
 Responsible for providing the feedback and proper guidance to field force.
 Promoted distributor retention by settling their claims in a timely manner.
 Targets split and monitoring and Monthly Meetings preparation.
 Actively involved in re-organization of distribution nation wide
 Developed assorted sales presentations on Microsoft Power Point.
 Data consistency checking after getting the data from field force & distributors.

تعلیم

Al-Khair University
ماسٹرز, ماسٹرز ان بزنس ایڈمنسٹریشن, MS/MBA‎
Marketing
CGPA 4.0/4
2006

پیشہ ورانہ مہارتیں

ماہر Ability to quickly adapt to change
ماہر Experience with creating a marketing campaign
ماہر Experience with online marketing
ماہر Proficiency in spoken and written English
ماہر Strong analytical and project management
ماہر Strong Creative
ماہر Strong creative outlook
ماہر Strong organizational skills
ماہر Targets Achievement
ماہر Administrator
ماہر Chemical Based Product Sales
ماہر Creativity/Innovation
ماہر Diligent
ماہر Head Recruiter
ماہر Sales
ماہر Steel Industry
ماہر able to think outside of the box
ماہر Analytical
ماہر and content marketing
ماہر B2B Marketing Strategy
ماہر B2B SOFTWARE
ماہر Branding Experience
ماہر Business Networking
ماہر Business Strategy
ماہر Business Valuation
ماہر campaign design
ماہر channel management
ماہر communication
ماہر Computer/Technical Literacy
ماہر Content management
ماہر control
ماہر coordination and presentation
ماہر creative and produce a motivated team-oriented
ماہر decision making
ماہر Delegation
ماہر Distribution Management
ماہر Distribution Network
ماہر Driving License
ماہر Enterprise Product Development
ماہر Exp in B2B online marketing
ماہر Facebook Advertising
ماہر Freight
ماہر FREIGHT FORWARDING
ماہر freight transportation
ماہر Google etc.)
ماہر Image Editing
ماہر Information Technology
ماہر International Logistics
ماہر IT
ماہر line man

زبانیں

ماہر پنجابی
ماہر اردو
ماہر انگریزی