Venus Group of Companies operates in the following core area of business:
Food Service, Logistics, Cold Storage, Refrigerated Logistics, Customized Logistics Operations, Ice Cubes Manufacturing, Paper Tissues Manufacturing, Clearing & Forwarding, Custom Bonded Warehousing & Carrier, Travel & Leisure, Hospitality, Security, International Representation & Franchises, Ice Cream Retail.
I am heading the department of Food Services and Retail which includes the production of Local owned Products as well as imported food items of all categories. I liaise with different departments to ensure strong and long-term business relationship with the customers.

Reporting to CEO of the company.
Managing the sales & development team.
Foster new business relationships and manage existing relationships with LMTs, IMTs, GT/retail and HORECA sectors.
Maintain quality service by establishing and enforcing organization standard.
Recommend sales strategies for improvement based on market research and competitor analysis.
To manage sales promotions, discount structure with incremental sales according to the budget.
Monitoring daily sales achievement (volume/ value) against targets, primaries vs. secondaries.
Setup training sessions for order bookers, promoters, sales executives & managers. Motivate the sales team and keep efficient checks on all field staff.
Liaison with supply chain & production for demand management, sales forecast, Production planning & budgeting.

Reporting to CEO of the company by managing the sales & marketing department nation-wide.

Foster new business relationships and manage existing relationships with LMTs, IMTs, GT/retail and Horeca within Northern Region and Central/Southern region as well.


Recommend sales strategies for improvement based on market research and competitor analyses.


Develop and execute strategic business plan in line with management’s long-term growth plan.


Own all aspects of product management including Price, Volume, Margin, Portfolio development.


and manage marketing and sales budgets and oversee the development and management of internal operating budgets.


Setup training sessions for order bookers, promoters, sales executives & managers. Motivate the sales team and keep efficient checks on all field staff.


Work towards building an efficient and sustainable sales system with proper SOPs including calculating vehicle dispatch feasibility plan and freezer placement plan.

Reporting to Managing Director of the company by managing the sales & marketing department.
Develop and implement effective sales strategies.
Prepare monthly, quarterly and annually sales forecast.
Responsible nationwide sales manage and oversee the daily sales operations.
Perform research and identify new potential customers and new market opportunities.
Provide timely and effective marketing and business development solutions.

 Reporting to General Manager and Executive Director of the company by managing the team of 5 ASM’s and sales staff 56 persons.
 Custodian of north & central region (General Trade, Modern Trade (Metro, Hyper star, USC, CSD) & LMT’s) and all the accounts of north region.
 Responsible for smooth sales operations, managing warehouse, dispatches by implementing Company policies/ procedures.
 Strongly monitor the competitor’s activity and enhance the availability of PK products as visible.
 Monitoring daily sales achievement (volume/ value) against targets, primaries vs secondary’s
 Initializing training sessions for sales staff and, merchandisers on regional level.
 Planned about the roll out of Launches, Re-launches, Consumer Promotions, trade offers.
 Coordinating with marketing department for ATL/ BTL & participating in agencies meetings till execution.
 Take initiatives and made strategic decisions to improve the sales and achieve sales plan targets weekly, monthly, quarterly and yearly.
 Evaluating sales force performance & taking corrective actions for improvements.

 Reporting to General Manager and Executive Director of the company by managing the team of 5 ASM’s and sales staff 50+ persons
 To managed and established sales successfully in north region, plans prepare for central region for enhance the business and prepare and implement the sales strategy for central region.
 Custodian of Punjab (General Trade, Modern Trade (Metro, Hyper star, USC, CSD) & LMT’s) and all the other accounts.

 Custodian of north region (Sales & Distribution Management System) implementation.
 Responsible for smooth sales operations and distribution north region by implementing Company policies/ procedures.
 Taking initiatives and made strategic decisions to improve service level.
 Liaison with supply chain & production for demand management, sales forecast, Production planning & budgeting.
 Field force, warehouses & distributors’ monthly claims & expenses controlling/monitoring/authorizing.
 Monitoring daily sales achievement (volume/ value) against targets, primaries vs. secondaries.
 Independently hired & developed sales team & distribution structure from the scratch.
 Initializing training sessions for sales staff on regional level.
 Designed & monitored BTL & other trade activities to improve the availability/ visibility of all SKUs.
 Made trade & consumer offers with the help of field force suggestions.
 Evaluated team performance through appraisals.
 Evaluating sales force performance via customer survey & taking corrective actions.

Canyon is one of the world’s fastest growing brands in IT related customers electronics in Asia & EMEA (Europe-Middle East-Asia) region. Taiwan based company has an established network of sales offices in more than 50 countries”.

 Reported to MD/CEO regarding the performance of sales team.
 Responsible for smooth sales operations and implementing Company policies/ procedures.
 Taken initiatives and made strategic decisions to improve service level.
 Monitored daily sales achievement (volume/ value) against targets, credit limits.
 Initialized training sessions for sales staff on regional level.
 Made trade & consumer offers with the help of field force suggestions.
 Evaluated sales force performance via customer survey & taking corrective actions.

Classic Office Products is the largest supplier of printing solutions services offered the customers government & private sector”.


Reported to CEO directly.
 Managed the team of 25 area managers nationwide.
 Taken initiatives and made strategic decisions to improve the sales, achieved highest sales.
 Strong implementation of Sales and Marketing activities.
 Investigated and evaluated complaints and recommended solutions.
 Managed day to day business issues at the trade.
 Exercise administrative as well as functional authority over the sales staff.
 Assisted sales staff in their territories by training through meetings, on-job guidance and helping in making sales and developing new channels.

“Yaqoob Group Of Companies since 1949, presence in 9 major cities.”
“O&A Business Machines are the exclusive/authorized distributor for such multinational companies as TOSHIBA & RISO. They sell products as well as services having 8 independent offices different regions”.

 Reported to Regional Sales Manager.
 Daily targets Monitoring at Region/ Areas/ Territories.
 Prepare the cost benefit analysis vs competitors brands.
 Planned with the help of RSM and in line with the E-mail’s receiving from Head Office about the roll out of Launches, Re-launches, Consumer Promotions, Trade Offers.
 Coordinated in all IT related affairs of the Region and followed-up with team members.
 Resolved consumer and trader’s complaints through follow up with field force.
 Coordination with government & Private departments.

“Computer Marketing Company is the authorized distributor of SAMSUNG printers in Pakistan. They sell IT related products Servers, Printers, Cash Counter Machines & offer after sales and services facilities with all over the Pakistan having regional offices in different areas.

 Reported to Director Marketing (DM).
 Responsible for providing the feedback and proper guidance to field force.
 Promoted distributor retention by settling their claims in a timely manner.
 Targets split and monitoring and Monthly Meetings preparation.
 Actively involved in re-organization of distribution nation wide
 Developed assorted sales presentations on Microsoft Power Point.
 Data consistency checking after getting the data from field force & distributors.