○ Reported directly to CEO and Directors
○ Developed and executed go-to market strategy for residential sector of largest solar solutions brand in Pakistan
○ Created brand identity on digital media through establishing social media channels from ground up
○ Launched paid Marketing through conventional, digital media channels and generated 10 million revenue in first month
○ Hired & trained telesales team for warm calls.
○ Managed and negotiated with all vendors for developing marketing collateral
○ Developed multiple customer engagement platforms
○ Content editing in Adobe Illustrator and Adobe Photoshop
○ Developed content strategy for conventional and digital media
○ Streamlined a system of recording and managing inbound leads

○ Reported directly to brand manager
○ Developed and implemented customer interaction framework to decrease average order taking time per customer and
increase average check amount by up-selling.
○ Planned, managed & executed CSR activity simultaneously across all outlets in 6 cities.

○ Responsible for managing various brands.
○ Responsible for making monthly social media content plan & community management.
○ Made social media growth strategies for various brands.

○ Responsible to manage, monitor performance & increase growth of Careem Opportunity Centers (franchises)
○ Created smooth registration process to reduce time wastage & improve customer experience at Careem franchises
○ Responsible to build relationship with top 10 Careem suppliers, monitor their performance & address their concerns to
increase growth
○ Hired and trained teams & lead market intelligence campaigns
○ Comparative Analysis of Uber
○ Brought investment of Rs.10 million in one week to Careem through market intelligence campaign