BTL activities in assigned territories for Product launching.
 Responsible for the execution of Sales and Marketing initiatives of Product line.
 Develop Manage and Handle Distribution Network in assigned territory.
 Communicate and education distributors and Sales team about company policies and SoPs.
 Focus on Primary sales by enhancement of secondary sales with good PJPs, coverage and supply.
 Communicate sales and marketing strategy with distributors for smooth working and their ROI.
 Train and motivate SMOs for merchandizing and range selling of brands with KPIs.
 Focus on availability of every SKU.
 Develop and manage retailers, high volumes, captive and Key Accounts.
 Strict follow-ups of sales team

.Improve sales through AAA sales strategy, Horizontal growth and vertical growth strategy.
• Maintain consistent contact and provide sales and service to all customers in assigned market.
• gain opportunities.
• Provide feedback to management from key retail and distributor customers.
• Make regularly scheduled sales calls on all major customers within market.
• Educate the distributor sales force through table top shows.
• Convey company objectives, and set up sales programs.
• Focus Market Share, Sales Volume & to strengthen distribution channel to be forceful to achieve periodic, monthly and yearly targets.
• Set clear and SMART objectives to ensure delivery of AOP. Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
• Focus on channel sales, bulk sales and specific order delivery.
• Routes Management.
• Distribution Management
• Availability of SKU wise stock on Distribution.
• Focus on FIFO / LIFO
• Merchandising
• Proper utilization company assets and provided resources for sales.
• Focus on primary sale depending on enhancement of secondary sales. Channel sales.
• Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Meeting Sales Goals, Selling to Customer Needs,
• Sales Planning,
• Building Relationships,
• Coaching, Managing Processes,
• Market Knowledge,
• Staffing and Handling sales team.
• Maintain long term relations with retailers and distributors.
• Focus on range selling
• Handling Key accounts.
• Handling of captive outlets.
• Outlet exclusivity
• Outlet conversion
• Achieving sales targets.
• Negotiation and communication with customers.
• Trade negotiations, trade incentives
• Proper delivery of schemes to end retailers
• Strict follow-ups.