Dynamic and Passionate marketing professional with Eleven (11) years FMCG industry experience Effective team player & leader who lead from the front with strong communication and interpersonal skills. Starting from entry level, foot working street to street, outlet to outlet and city to city, having diversified experience of different regional markets.
Managing on daily basis operations and sales team of distribution.
•Execution of given Plans, SOP, KPI\'s to achieve Primary/Secondary target on Monthly/Quarterly/Annual basis.
•To achieve ERC (Effective Route Coverage) brand wise on monthly basis.
•To ensure merchandising at all POP’s in given routes through Merchandisers.
•To maintain the PS (Perfect Stores) in given routes & increase sales through it.
•Visit markets to ensure the stock availability, visibility and customer marketing activities in assigned territory.
•Keeping a close eye on major and minor development in the high street business to explore possible potential venues to push product and to increase numeric and weighted distribution.