I'm a digital marketer working at the National Incubation Center in Program team. My expertise includes project management (particularly M&E and project planning) and communications. Working in a fast-paced work environment that supports and complements entrepreneurial ecosystem, I have learned how to wear more than one hats at a time. One of my biggest accomplishments in my current role would be the shortening of reporting time from more than a year to less than two months. Strong belief in continuous improvement made me sharpen my design aesthetics on Canva and integrating the skill into various reports and communication material.
Always thirsty to learn more, I did a couple of certification courses from Google Academy and HubSpot, that helped me understand the analytical side of digital marketing better.
My educational degrees are verified by WES. Highest international equivalence of my MSPM degree is Master's.
Designed a reporting format that was acceptable to funding partner
Reduced the lead time to submit reports from 16 weeks to 7 weeks
Increased participation by more than 100% in virtual town hall by revamping the format and communication strategy
Organize town hall on a monthly basis to support and improve internal communication
Develop monthly, quarterly and annual performance reports as per contract mandate, and any other ad-hoc tasks and/or reports requested
Develop and design communication materials, including impact reports and information updates as required for internal and external use.
Organize events for partnership building with donors, stakeholders, NGOs and potential partners
To participate in all meetings, committees, forums, projects and assignments as required and expected.
Surpassed monthly target of sessions / trainings in universities across Pakistan
Developed centralized information sharing system for ease of all Talk World team members
Organized trainings/talk sessions at various universities across the country of CXOs and Directors working at multinationals
Ensuring the training event is managed smoothly by way of emails, telephonic contact, and physical visit
End-to-end recruitment and management of my interns
Compiling information for weekly & monthly reports
Promoted to the Team Lead in 2 months\' time
Recruited (shortlisted, interviewed, tested) 3 team members
Created content for external communication
Created literature and various official letters
Brainstormed and developed various BTL activities
Management of official website
Worked closely with advertising partners for design of print ads
Relationship management with all stakeholders
Liaison with internal and external partners
Management & leadership of the 5-members team
Performance appraisals & vacation tracking of team members
End-to-end recruitment
Scheduling of interviews/tests
Maintaining candidates database
Assisting with entry and exit interviews