Develop and execute comprehensive sales strategies for both B2B and B2C markets.
Lead and motivate the sales team, setting and achieving clear sales targets.
Identify and capitalize on new business opportunities to expand market presence.
Maintain in-depth knowledge of high-end texture paint products and provide team training.
Implement effective sales forecasting methodologies and report on performance.
Oversee CRM systems to enhance customer interactions and satisfaction.
Develop and manage the sales budget, implementing cost-control measures.
Collaborate with other departments to align sales strategies with overall business objectives.
Design and implement training programs to enhance the sales team\'s skills.
Lead negotiations for major deals, ensuring compliance with laws and ethical standards.

Looking after complete consumer portfolio of CCL consists of Respiratory & Multivitamins products
Leading regional sales & medical teams of Central Region to achieve company goals
Distributor, primaries and secondary sales management
Major product portfolio consists on Pulmonol 120ml Cough Syrup, OAD Men & OAD Women multivitamins including trade portfolio which includes Dextron D (Glucose) Pulmonol Lozenges & Flugo Joshanda)
Driving numeric and weighted coverage of all the products with right availability and drop size
Suggest, design and implement trade marketing plans and activations to impact off take
Develop separate strategies for Wholesale, Retail & Chain Pharmacies
Training and development of sales teams and enabling them with right tools.

Looking after complete beauty cosmetics business of company at National Level
Leading nationwide sales team to achieve company goals
Business forecasting and meeting monthly, quarterly and yearly targets
Monitor and analyze performance metrics and suggest changes as per need
Develop and implement effective sales strategies
Responsible to look after trade marketing and brand activation at Modern Trade of Pakistan
Developing liaison among HR, supply chain, finance and IT departments
Involved in development of SOPs to operate smoothly according to system
Responsible to manage P&L with ref to sales and cost of doing business
Negotiation with large customers to capture right business at right cost.

Involved in major expansion of Kapray &Zellbury Stores
Headcount management and hiring of staff
Training and development of teams
ATL and BTL activities execution and proposals
Liaison among retail, supply chain, finance, HR and IT departments
Strategizing expansion for year 2019 with proposed locations and business feasibility
Generating ideas about future retail activities to gain competitive advantage
Decision making on day-to-day retail operations including strategic planning for resources
Strong implementation of company’s SOP at retail end
Very frequent store visits to understand the competency level of teams and also interaction with customers of to identify their needs and satisfaction level from our products/brands
Focused sessions/coaching with AMs and BMs to develop their skill set to deliver best in class services to valuable customers
Focus on increasing the profits by working and discussing the cost controlling factors involved in day to day retail operations.

Had Responsibilities to,
Responsible to manage the business of Rs. 1.2billion annually
Business development in central business unit from Lahore to Sukkur
Responsible to manage complete P&L of the business unit
Training and development of store staff
Sales and target achievement as per the company’s aligned objectives
Responsible to expand the retail outlets network in central
Responsible to develop trade marketing and brand activation strategies to grow the awareness of Ideas
Supply chain and inventory management of the Ideas network of central business unit
Responsible to capitalize regional festive occasions to explore new venues to grow the business.

Had Responsibilities to
Developing distribution infrastructure to meet agreed business targets
Responsible for sales, budgeting, training, and hiring of sales team in region
Implementation of all company policies and code of conduct
Implementation of daily, weekly, and monthly reporting
Follow up/control operations in order to ensure sales flow, improve the financial picture and to maximize company’s bottom line profit
Responsible for sales across channels like, Modern Trade, General Trade, Wholesale & Institutions.
Ensure the applications of the right tools (scorecard) to measure and assess business results and individual performance to identify gaps and take corrective actions in a timely manner.
Ensure that sales fundamentals are properly implemented in market across different channels
Plan and redesign go to market strategy for resource allocation as per requirement
Responsible for Fiscal Planning; Volume & Capacity, both for infrastructure and human resource
Lead, Motivate, Coach and develop the field team, so that they are able to contribute efficiently and effectively to achieve trade fundamentals (Merchandising & Distribution).

Had responsibility to look after business of South Zone including Karachi, Hyderabad, Sukkur & Quetta with additional responsibility for Multan.
Reorganized Sukkur and Hyderabad Regions with balanced business and human resource.
Development of daily, weekly and monthly tracking to see the sales trends and achievement.
Had responsibility to develop trade budgets, mechanism and duration for proper sales gain.

Responsibility to look after business of southern Karachi for P&G, Millac and Disney product portfolio
Daily and weekly scorecard tracking to focus on the right segment
Merchandising and in store development for P&G portfolio
Implantation of monthly plans like brand drives, display drives and priority SKUs
Close liaison with supply chain to make effective and low cost route management to enhance profitability of ADP
Market visits for P&G lead and international teams to brief about channel strategy and market developments
Carried out market visit for P&G global chairman and vice chairman
Training and development of sales team related to distribution management, sales fundamentals, and GTM (go to market strategy).

Responsibility to look after business of P&G and Millac for complete interior Sindh including Rahimyaar Khan
Responsibility to look after the profit and loss of three branches located in Sukkur, RYK and Larkana
Business development and sales growth in interior Sindh for whole portfolio
Development of distribution in Sindh and Southern Punjab
Complete censes of rural areas to evaluate the business potential
Implementation of rural coverage plan to increase numeric coverage.

Responsibility to achieve monthly and yearly targets for whole portfolio of Engro Foods
Carried out the Project Kaizen to look after the distribution warehousing to make sure the compliance with company SOP
Carried out training for merchandisers to lead the best merchandising practices for all brands
Looked after avg monthly business of Rs 75million
Hiring and development of distribution network in Karachi
ROIs of distributors and effective resource utilization.

Responsibility to look after the business of modern trade in Karachi
In Store activation of retail media
Customized agreement of retail media with major Key Accounts of Karachi
Rationalization of Key Accounts in Karachi from 224 accounts to 120 accounts
Best utilization of merchandising budgets to gain best visibility and sales in Key Accounts.

Development of distribution network in Sindh and Southern Punjab
Successful launches of Olpers, Tarang, Olfruit, Tarka, and Olpers Cream in Sukkur, RYK and Quetta
Achievement of monthly and yearly targets and got 100% plus growth for three years
Retail and Distribution census in Sindh, RYK and Quetta before launching
Training and development of sales team and OBs.

Responsibility to look after the business of consumer division of Packages having products like Rose Petal and Tulip Tissue Paper
Managed 36 distributors in 30 towns of central with avg monthly business of Rs. 20million starting from Lahore to Mirpur (A.K)
Responsible to look after business of General Trade, WS, Key Account and Institutions
Additionally looked after Faisalabad and Multan Region for Six months
Arrangements of distributor convention consecutively for two years
Development of 58 institutions to provide them customized products as per their requirements
Responsibility to look after monthly and yearly sales targets.

Responsibility to look after the business of consumer division for 20 towns of interior Sindh
Initiative to start Sole Distributor business in Sukkur Region
Managing Sukkur Regional Office
Responsibility to look after sales targets and team development
Profitability of distributors working with company.

One year training period at HO Lahore to get familiarity about the business model
4 months spot selling assignment at different distributions of Lahore
1 month merchandising responsibility in different parts of Lahore city Gujranwala and Sialkot
Support to organize annual sales conference.