• Planning of succession plan of distributor appointment, Numeric distribution and Channel development of assigned region.
• Training & development of sales teams with respect to competition handling, customer handling & distributor handling.
• Preparation of viability plans of distributors keeping in views of their respective territory so that to facilitate them to achieve assigned goals.
• Handling a team of 02 Zonal Manager, 08 Area Manager & 32 Sales officers allocated in my assigned territory.
• Achievement of volume targets while being within assigned budget limits.
• Assisting General Manager regarding reporting of some matter of other regions.
• Export to UAE & Afghanistan is the project which being prepared by me and will be headed by me once executed.

• Management of approx. 3800 retail outlets of assigned territory along with Key accounts i.e., Local modern trade (LMT), Channel key accounts of H.E.L.T, H.O.R.E.C.A, National chain outlets of KFC, Pizza hut, Cinema, Airlines and identified outlets of prime Key markets of Lahore region.
• Key responsibilities include Channel/customer strategy, Relationship management, Agreement negotiations and renewals, new customer acquisitions, commercial planning & budgeting.
• Management of P & L, Viability/profitability measures of the segment.
• Annual calendar planning with regards to marketing campaigns/ customize promos & event participation in coordination with Marketing department & finance department to have these executed on time to support primary sales.
• Responsible for a direct team reporting to me for each channel with accountability for business KPIs including sales volume and profitability of each customer.
• Assisted TU (Territory University) project to have it implemented in RBL (Lahore franchise) in coordination with capability department.

• Pre-business Consultancy (Feasibility studies, Due diligence, Product analysis etc), Business Establishment services and Post Business Consultancy (Strategy Implementation, Execution of business plans, Product development, Monitoring and training of different people involved in execution)
• Worked closely with one of the top FMCG companies of UAE i.e., Rani Juice & Dubai refreshment company (Pepsi cola franchise of UAE) with regards to improve their numeric distribution and range availability in UAE.
• Excel in CRM (Customer Relation Management)
• Building relations with Business association of several countries like Trade associations, Chamber of Commerce and Industrial alliances to generate solid business leads regarding our service range.
• Training of employees of the referral partners so that to make them expert enough to guide the clients.
• Participation in networking groups like BNI, CEO Club & BBG so that to meet business people to introduce them about services range.

• Managed Key Accounts of HELT &HORECA channels with other Modern Trade outlets (Super Stores, IMTs) in Lahore.
• Initiated cooler purity activity for the first time in RBL and raised-up purity level up from 40% to a good rate of 80% on reflective accounts located in big key markets/key locations.
• Focused at In-Store Execution by getting primary visible eye catching spaces to have more sales.
• Record development as compare to last year.
• Converted some of the most strategic high volume/high image accounts of KO on very viable per case rate.
• Successfully managed supply chain problems in peak business time and improved productivity and vehicle efficiency.

• Handling of approx. 1100 key accounts along with general trade outlets of Lahore region.
• Consecutively completed most of targets in double digit growth while being in assigned exclusivity and discount budgets.
• Development of business related to NPL (Nestle Pure Life).
• Improved distributor's profitability and total trade spend of the company.
• Successfully managed HORECA & HELT channels.
• Successfully introduced cost-effective & innovative trade promotions with no additional budget and within the TTS (Total Trade Spend).

• Management of existing clients like (Ericsson, Nishat, Hush Puppies, Descon engineering, Jang, Geo TV etc.) and business development with respect to new corporate client of a large territory i.e., Lahore, Faisalabad, & Sheikhu-Pura.
• Supervision of 6 Business development executive along with 3 service executives.
• Preparation of annual calendar regarding business networking to pitch-in certain IT events sponsored by ACER & HP products.
• Supervision of Sales & after sale Services of HP & Acer products.