 Responsible for leading the team for the achievement of sales targets, collections, consumption and Fieldwork / demand creation targets.
 Providing the leadership and direction to the human resources and motivate them to be   independent and committed contributors to the success of the division.
 Responsible to propose and implement fieldwork action plans & allocate the fieldwork activities targets amongst the regional team.
 Responsible for develop and implement sales strategies based on the “Brand Plan” with the sales management; distribute product wise and net sales targets on territory basis based on potential.
 Propose the manpower plan/budget for the division in accordance with the sales potential of the territories / sub-territories.
 Assess the training needs of team and plan required training / coaching programs.
 Ensure implementation of Company’s guidelines for working, credit and HR policies.

Diversified Business Division
Launched successful brands in the market:
1. “TRU BRU” Coffee
2. “Naturelle” Cooking Oil
3. \"Pureit\" Drinking Water
4. \"Perfect Pani\" Drinking Water
5. \"Doraemon Dora Cake\"
 Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives.
 Responsible for the development of the districts by distribution induction through sales team.
 Meets national sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
 Accomplishes national sales human resource objectives by recruiting, selecting, orienting, training,
assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions;
planning and reviewing compensation actions; enforcing policies and procedures.
 Achieves national sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change.
 Maintains and expands customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities.
 Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors. 
 Implements trade promotions by publishing, tracking, and evaluating trade spending.
 Accomplishes sales and organization mission by completing related results as needed.

 Responsible for leading the team for the achievement of sales targets, collections, consumption and Fieldwork / demand creation targets.
 Providing the leadership and direction to the human resources and motivate them to be independent and committed contributors to the success of the region.
 Responsible to propose and implement fieldwork action plans & allocate the fieldwork activities targets amongst the regional team.
 Responsible for develop and implement sales strategies based on the “Brand Plan” with the sales management; distribute product wise and net sales targets on territory basis based on potential.
 Propose the manpower plan/budget for the region in accordance with the sales potential of the territories / sub-territories.
 Assess the training needs of team and plan required training / coaching programs.
 Ensure implementation of Company’s guidelines for working, credit and HR policies.

 Responsible for the SKU wise target achievement of the area. 
 Set the distribution wise sales targets and facilitate sales team to achieve them.
 Monitoring of distribution wise targets of each sales person.
 Responsible for the “Team Coaching”.
 Monitoring of the company projects like EBP, Trade Club.
 Designing, monitoring and execution of Market Activities like Shop Fascia & Promotional
Activities.
 Forecasting and planning of SKU-wise weekly sales of the area.
 Comparison and analysis of the competitor activities.
 Daily market visits.
 Build relations with the shopkeepers and whole sellers.
 Listen shopkeepers’ complaints and solve them.
 Responsible for weekly closing of the area.

 Overall sales and distribution management of assigned area.
 Responsible for the development of key accounts.
 Responsible for the execution of marketing activities through team.
 Responsible for the training and development of the team.
 Responsible for the development of the market.
 Responsible for the achievement of district assigned sales targets
 Responsible for the identification of right personnel / business partners for the development of region / territory.

 Distributors’ handling of 7 districts. (Lahore, Sargodha, Khushab, Gujranwala, Nankana, Sheikhupura and Kasur).
 Regular visits of distribution and market to ensure availability, complaints handling, analyze competition information and visualize distribution functioning. 
 Responsible for the development of the market.
 Responsible for the achievement of district assigned monthly sales targets.
 Work with the distributors / dealers, sales planning, sales admin, dispatch personnel and trade associations to ensure smooth operations of business.
 Overall sales management of entire district.
 Assist the Regional Sales Manager in identification of right personnel / business partners for the development of region / territory

 Handling of sales team.
 Responsible for the development of the market.
 Responsible for the development of the key accounts.
 Set the route wise sales targets by the company and facilitate sales team to achieve them.
 Monitoring of route wise targets of each sales person.
 Daily market visits, build relations with the shopkeepers and whole sellers.
 Listen shopkeepers’ complaints and solve them.
 Responsible of making daily sales reports.
 Develop and maintain customer relationships and manage assigned accounts to result in continued revenue generation and high levels of customer satisfaction.
 Regular visits on targeted key accounts for the development and retention.
 Gather and monitor competitors’ activities and take prompt action.
 Develop and implement specific strategies for major accounts.
 Prepare and deliver proposals to prospective and potential clients - Perform contract negotiations.
 Identify and solve problems at key account level.
 Ongoing management and retention (includes reporting and analysis on utilization, risk evaluation and other relevant information) and prepare a coverage plan for key accounts.
 Lead monthly, quarterly, and/or annual contracts reviews with key clients.
 Work closely with the sales team that supports and manages each key client – maintain proactive and consistent communication with the team and client.