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خلاصہ
Digital Marketing Manager with 8+ years of experience in brand management and digital marketing. Initiated latest digital marketing practices and increased overall sales for GDS Solutions by 16% and Fashion brands by 47% in past 4 years
پراجیکٹس
تجربہ
Digital Marketing Manager
Managing Digital Marketing + Media Collaboration for Badar Expo Solutions, Badar Television Network, Lets Go Yaar and Badar Digital.
Digital Project Lead on:
Sindh at Pakistan Pavilion - Expo 2020 Dubai
Karachi Tape Ball Premier League 2022
Pakistan Banking Awards 2021 (State Bank of Pakistan)
Build Home Expo 2021
IBA Convocation 2020
Multan Expo 2020
Digital Marketing Manager - DIY Devision
Managing 3 Marketing heads with a total number of 7 brands for Dubai and Kuwait markets.
Providing Social media strategy for all 7 brands and 9 social media pages.
Providing e-commerce strategy for products listed on marketplaces including Amazon, Noon, Carrefour, and Mumzworld.
Managing Social Media Collaborations with Macro and Micro-influencers.
Proofreading content for blogs and collaborate with guest blogging websites for content publishing.
Monitoring process flow for remarketing campaigns through PPC Ads.
Managing team workflow management through Asana.
Global Marketing Strategist (PK, AFG, UAE & UZ)
CO Lead to International Marketing Team.
Social Media Optimization - Ad Campaigns.
Identify key ROI metrics for Marketing campaigns.
Annual Budget Management for all regions.
Video Production, Script, Storyboard, and final execution plan.
Managing backend SEO for meta-tagging and keyword optimization.
PPC Integration for website traffic optimization.
Optimizing remarketing sales funnel with Google and FB ads.
Marketing Executive
Achievements:
- Created monthly newsletters for our flagship products Galileo and Wordspan to compliment customers by providing new industrial insights which grew contact database by 220%.
- Developed company’s Facebook fanpage that has over 11,000 followers in a year and persuaded management to move money from yellow page to social media advertising.
Duties Assigned:
- Identify threats and opportunities for the company and make PR campaigns to provide strategic guidance across channels – social, digital and public relations.
- Liaising and networking with a range of stakeholders and vendors as per International standards of ISO-9002 2015.
Marketing Executive
Responsible for crm, inventory management system, commercial documentation of imports and ammendment.
