· Teach Social and Behaviour change communications and supervise projects.
· Provided technical and/or professional coordination and leadership in the execution of day-to-day program activities, as appropriate to program objectives ensuring compliance of SOPs as per the communication guidelines
· Administered the collection, compilation, and analysis of program activity data; developed and presented comprehensive statistical and narrative program reports
· Assisted faculty members in developing teaching materials, handouts, and marketing personnel in developing news releases, pamphlets, and brochures
· Received appreciation from top management on designing and developing SZABIST’s Corporate Handbook, Parents’ Handbook, Executive Development Office Handbook, and Program Brochures
· Developed an effective admission campaign that increased admissions by 38% in Fall 2018 semester  
· Effectively imparted knowledge of Advertising, Brand Management and Marketing courses to MBA, Executive MBA and BBA students
· Mentored students for developing business plans and accelerating the growth of startups
· Supported students through counseling sessions in academic and personal to help achieve their educational goals
· Supervised more than 20 dissertations and business projects of final semester students
Identified and addressed quality monitoring and performance improvement issues of staff as well as students

· Brought 52 vendors/designers on-board within 2 years
· Developed and launched 6 offline promotional campaigns successfully
· Planned and held 14 successful exhibitions
· Created desired brand image of the store and representing it within store and at events
· Developed a dynamic ecommerce store which enhanced 41% sales from within Pakistan and abroad in the second year of its launch
· Enhanced overall sales year-on-year basis
· Managed PR and collaborated with relevant bloggers to generate content to enhance visibility of the store through promotional efforts
· Developed and managed online marketing campaigns, effectively enhancing brand awareness, engagement and traffic to social media pages and website 
· Developed and launched integrated, multi-channel print, web and direct marketing campaigns that propelled sales to desired levels

• Develop and create marketing content to guide users through the free trial, including web content, web design, user guides, emails, blog posts and other marketing collateral
• Conduct analyses of key metrics and trends for digital campaigns; identify trends and report on results, and improve lead conversions by optimizing search marketing and lead funnels
• Develop and execute consumer engagement marketing programs that include eMarketing, social media, loyalty and shopper marketing programs
• ROI and goal focused with analytical skills in order to make recommendations on product mix, pricing strategy, and promotion strategy
• Work with field marketing team to develop and optimize landing pages and corporate website targeting global and regional paid and natural search campaigns
• Delivery of 12 month Channel Marketing Plan which supports channel growth objectives and delivers against key business and brand initiatives
• Develop the relationship with key external customer stakeholders to align and deliver plans
• Proactive creative / new idea generation, development and delivery

• Proactively developed the sales for several brands – Alexander McQueen, Givenchy, Stella McCartney, Donna Karan - by advising customers, providing good products’ and brands’ knowledge, and offering appropriate additional items
• Assisted the manager in developing seasonal department sales and space plan to maximise profit
• Maintained the highest standards of Visual Merchandising and retail standards within the store
• Demonstrated enthusiasm and commitment to providing excellent customer service and managing the stock

• Provided consultancy regarding development of ‘Cult’ brands in the food industry and devising corporate and product positioning strategies
• Conducted extensive qualitative and quantitative research on existing cult brands and their strategies
• Developed and proposed marketing and branding strategies necessary to build a strong brand (a new yogurt brand in particular) in today’s competitive markets ensuring that those were aligned with the future trends in the industry

Successfully launched and operated a business venture in the Fashion industry of Pakistan by identifying the gap and the need in the market for designs different from the existing ones
• Developed the business plan for the company which included defining the business strategy, budgeting, pricing, and managing the marketing mix and the brand identity
• Managed internal and external communication activities and social media presence
• Developed strategic growth plans, and created and executed tactical marketing campaigns online and offline including email marketing, advertising, and PR
• Effectively managing operational and sales activities
• Managed the business effectively and held two successful exhibitions of my products

• Won ‘Maximum Sales Contest’ twice – signed more than 70 clients in two months and generated more than 300 sales leads
• Exceeded Sales Targets by 20% for four consecutive months
• Worked closely with Brands’ Managers to create consistency across all campaigns and to ensure all products were strategically targeted to the relevant target market
• Assisted a Brand Managers in driving single-year sales growth of 21%
• In addition to my credit card sales responsibilities, I promoted the company\'s personal loan to prospective clients via direct sales channel
• Resourcefully and innovatively expanded my prospective consumer client base by introducing new corporate clients to the bank
• Built success by satisfying customers’ needs after explaining the products’ features and ensuring that they fully understood the commitments required on products

• Streamlined existing tools and systems to upgrade customer service
• Developed and maintained effective reltionships with the clients
• Analyzed workflow, evaluated systems, and formulated and recommended plans to ensure customers\' satisfaction
• Successfully retained a number of Citibank customers who were initially dissatisfied with the bank’s service
• Served walk-in customers at the bank’s customer service desk