 Wadi.com e-commerce platform operating in the UAE & KSA, raised $67 million in a Series A round for an undisclosed valuation. The Saudi based Al Tayyar Travel Group led the round. Wadi.com in particular is eager to be a market leader. Launched in 2015, Wadi is part of the Middle East Internet Group (MEIG), a joint venture between Rocket Internet and South Africa telecom provider MTN. It offers more than 150,000 products from “more than 2,000 international brands.” https://craft.co/wadi
 Prospects & onboard well reputed vendors/brands in KSA, like Ahmed Abdulwahed for Kenwood, Delonghi, Braun, BAMCO for Philips, Korkmaz, United Naghi for LG, CreArt, Shaker for Midea, Alesayi Electronics for Tefal, Moulinex, Panasonic, Hoover, Juffali for Bosch, Kartcher, BANTA and many others on my credit.
 Developed the category and increase the assortment by cataloging +6000 SKU’s in 5 months.
 As per given promo themes by management, I have arranged promotions in coordination with various reputed brands and tailored exclusive promotions in terms of bundle offers, added value or discounts.
 For the first time in Wadi’s mega promotion named “SHOPATHON” we achieved +1 million sales in one day on 24th November, 2017, by selling more than 3000 SKUs with 10% average margin.
 Developed Kitchenware, Power tools & automotive category.
 Conceived and proposed online marketing of MDA products, to the management. Received approval, acclamation and enforcement.
 Conceived, drafted and presented marketing & Sales plans to major vendors and convince them to implement the said plan. Resulting in increase of sales by my company and my clients.

 GTM: Prepared business/brand feasibility, SWOT analysis, Negotiations with principal, Forecasting, Developed Infrastructure, Define & implement Policies and Hierarchy in line of local laws, Ensure 100% implementation of Saudization, Personally involved to comply with legalization process of establishment in terms of COC, CR, MOL, GOSI etc, Define demographics of KSA market and our targeted customers.
 Facility Management: Sourced, negotiated and finalized contracts of all facilities required to run business i.e. Warehousing (Senddex), logistics (Naqel), After Sales Services (X10), Saudi Post, Courier Services (TNT), Shipment Clearing, etc.
 Sourcing: Negotiations & finalization of the contracts with customers, forecasting their sales, achieving excellence in their outlets and managing their receivables, Formulated long term/short term goals to achieve stated targets of the company, Responsible for the Wholesales, Power Retail, Hypermarket and Online e-business.
 Development & Strategies: Developing and implementing strategic business plans to achieve the overall business objectives, Tailoring all the marketing activities and business parameters in the region, Driving overall growth of the organization and superior performance against competitors, drafted price & discount policy, Price & brand positioning in KSA market, identify competitors and evaluated product priority in specific orders.

 Developed & managed Sales team and network of 20 major accounts in various cities of Western Region i.e. Makkah, Jeddah, Taif, Madinah, Yanbu, Tabuk etc.
 Drafted & recommended sales & marketing policies, rebates & Forecasting.
 Designed & implemented Proactive Strategy for After Sales enabling them to perform more efficiently at dealing with daily challenges.
 Acquired Broad Base success in Dealer Management, PNL growth in terms of Aftron Products. Shared responsibility of PNL.
 Excellent Communication and PR skills directed towards objectivity and achieving results. Structured Dealer Relation Program in Western Region and developed excellent relationship with most major dealers in local market. Held visible leadership role throughout my service with Aftron, and deliver results.
 Conducted periodical market analysis exercise, Product Evaluation, Defining competition and brand positioning. Quarterly SWOT analysis of overall business situation.

 Founding member: Participate in opening of new concept in Pakistan in Power Retail (Carrefour Hypermarkets) launched by Majid Al-Futaim Group Dubai
 Got the training of Commercial & operational Segment i.e. Business Cycle, retail and Standard management in which I have learnt that how the store operation runs, how to follow the daily indicators in terms of Money Management, Human Resource Management and Financial Management.
 During MTP (Management Training Program) at MAF H.O. Dubai, directly interfaced with Mr. Ganeshan Raman (Head of Merchandising & Sourcing). Received formal training in sourcing of the Products/Suppliers, Negotiation & Finalization of the contracts, rebates, front end margins, BTL activities and Promotional activities. In addition, attended negotiations (as trainee) for DSF with major vendors.
 Participated & organized department’s yearly promotional calendar with themes and introduced the notion of discount within the sections and enhanced the value for money
 Tailored and implemented the department’s Plan-o-gram.
 Sourced, negotiated and achieved the national & in-store promotional deals from the major vendors, which resulted in increase in sales & margins of the department.
 Negotiated profitable deals with major vendors resulting in mutual benefits, in respect with merchandising, branding and product display.
 Managed & trained staff in terms of product display, demonstration and inventory management, resulting in reduction of pilferage and shrinkage. This resulted in the profitability of the department.
 Conceived and Created “Professional Sales Skills Training Program” for sales staff at stores.
 Participated in CASSA (Carrefour After Sales Service Application). Tailored CASSA policy inconsideration of local laws and implemented successfully.