Leading team of consultants for development and implementation of health communication plan for Integrated Maternal, Newborn and Child Health (IMNCH).
Working with multiple team members to recommend, develop, and implement communication and key messaging strategies to overcome barriers,
Literature reviewing to identify global best practices and health communication strategies implemented,
Conducted Focus Group Discussions (FGDs) with senior public and private health managers and health communication experts.
Community engagement through interviews by developing Knowledge, Attitude and Practices (KAP) surveys in 5 pilot districts across Pakistan.
Identified communication tools for Behavioural Change Communication (BCC),
Developing strategic costed communication plan for public awareness.
Reviewing and designing creative IEC material,
Preparing communication implementation plan after incorporating the inputs of all stakeholders and technical experts. 

Providing communications support to the International Maize and Wheat Improvement Center (CIMMYT) by promoting a positive image among relevant external audiences and providing diverse communications services – including writing, editing and media relations. Also working closely with the donors, program’s partners, and communicators.
Formulate, implement and revise a comprehensive communications strategy to advance the goals of country program
Communicate, educate and increase the awareness of development partners about program outcomes and impacts via diverse media (the web and social media, publications, policy documents, photo essays, etc.);
Identify, document, produce and help leverage compelling success stories and positive reports for diverse audiences and formats; Conduct media relations, including assistance to journalists for interviews and taking part in media campaigns to raise organizational profile, Write, edit and oversee the production of publications including newsletters, fact sheets, brochures, reports, etc; , Write material for the CIMMYT web and/or subsidiary websites and send regular program’s updates to corporate communications team, Provide necessary support in editing of technical publications such as journal articles, working papers, project reports, funding proposals and training materials;

Designed and implemented communication and media strategy of the organization, Developed and edited print and electronic publications, and support website and social media initiatives for conservation and wildlife, Communicate, advocate, and enhance the awareness of stakeholders and communities about conservation and impacts through various media channels including radio, web, publication and other outreach material by designing comprehensive campaigns. Developed project reports, funding plans, and education and awareness materials, Photos and video clips developed to complement written reports, Supported staff in US and Pakistan to track use of donor funds, Worked with communities and staff to identify and write up key program needs including budget needs, Visited program sites to interview participants and document program results and data, Gathered information on program activities supported with photos and video clips.

Maximized the impact of PR and MarCom (Marketing Communication) campaigns of public and development sector through the use of range of media and communication tools, development of evaluation techniques for campaigns feedback, copywriting and proofreading of publications and scripts, application of knowledge of media and communication platforms to identify the most appropriate medium for campaign launching, Using the press, television, radio and digital media to ensure placement of media campaigns and reputation management of different clients, Working simultaneously on challenging development media projects with diversified clients in multi sectors with the creative & project teams, designing and presenting media proposals and budgeting , developing and implementing organization’s overall strategic public relations programs, Advise on handling organizational functions which include media, community, stakeholders relations.

Developed & implemented agriculture, nutrition and food security centered media, communication and social media strategy of UN-FAO, Facilitated media relations for program visibility and image building of multi-donor funded nation-wide operations, Liaises with national & international media to ensure coverage of program activities, highlight media interest stories for program publicity and outreach focusing food security & nutrition issues, Ensure dissemination of appropriate and strategic information through communication mediums, provided regular media monitoring for humanitarian, development & agriculture related issues, Developed program related success stories, photo/ video blogging, Developed & successfully implemented public information campaigns through range of print & electronic media, Worked in close collaboration with the program and operation teams, UN Humanitarian Communications Group, communication staff of other UN agencies, INGOs, HQ staff and international, national and local media, Managed FAO\'s social media, designed and managed events & assisted in planning, logistic and administrative arrangements of events like World Food Days and others.

Developed and maintained media relations, developed communication policy and procedures within IRP and communicate to others, Organized and coordinated press conference and host special media and mega public events and specials projects during humanitarian crisis of floods of 2010, develop media plan and media strategies in order to promote image of organization, worked as spokesman during crisis and represent Islamic Relief on different platforms, managed diverse team of 5 media focal persons in Pakistan & AJK and 3 in country office, oversee the organization use of advertising and public relation, handled all tasks of communication including internal and external to build bridge with organizations, partners, donors and all stake holders, IEC and visibility material development, conduct interview with organization officials on different issues.

Developed and implemented nation-wide communication and outreach campaign for energy efficiency in agricultural sector in Pakistan. Coordinated with stakeholders (Electronic & Print Media, Government bodies, PR Firms ), Electronic media production (scripting & content writing) for public outreach (TV Commercials, Production of Public service messages, Short documentaries, radio & TV spots/teasers), Media partnerships development, Establishment of media monitoring cell, Outdoor publicity & promotion (BTL), Capacity building of media, public & private /corporate sector organizations for energy conservation, Communication plan implementation and analysis of effectiveness, Advocate entrepreneurs in energy efficiency, Advocate & Analyze the energy priorities for women’s expanding socio-economic opportunities, Highlight media aspect of gender and energy nexus, Organize and coordinated multi-sectoral stakeholders workshops and policy dialogues for energy efficiency and management in Pakistan.

Development of training, grants & IEC material designing for livestock & poultry sector development focusing and targeting IDPs, women clusters to foster small business & entrepreneurships, Advice on publicity material dissemination & public information management, Ensure all LDP communications materials are in line with USAID branding and marking guidelines, Develop and maintain relationships with prime contractor.

Designed communications and outreach strategy for USAID funded initiative Improving Livelihoods and Enterprise Development Program (I-LED) implemented by; CNFA Inc. to increase the incomes of communities in the NWFP and Kashmir (AJK), by linking them to markets with economic growth potential. Communicate through media and communications channels to outreach about solid base for economic development through restored livelihoods, expanding employment and enterprise opportunities through value chain development through tourism, agriculture & livestock development, alternative energy development.

Developed and implemented advocacy and communications strategy for Pakistan National
AIDS Consortium for HIV/AIDS, sexual and reproductive health programs.
Identified advocacy opportunities nationally for promotion of the PNAC at national and
provincial level, Coordinated and communicated with development networks, with key
decision makers, and liaison with national and international media and lobby to promote
policy making at the national, regional, international and global levels. Assisted with resource
mobilization, including project design and proposal writing.

Outreach Material designing for newspaper & radio campaigns, Maintained Press & Media Relations, Successfully managed result-oriented Public Awareness campaigns (Health Communication, Advocacy & Outreach Program) Health for All “Mother and Child Health Care Door Step project”, designed and implemented BCC campaigns focusing education, malnutrition and maternal and child health issues, used electronic and outdoor media channels for advocacy. Drafted & issued press releases related to programme interventions and successes.