 Responsible for total editorial responsibility for the website including writing articles that are search engine optimised and promotions and proof reading the written content to ensure relevance and flow.
 Assuming responsibility for the overall look and feel of the written website content, ensuring graphics and content layout are clean, sales oriented and user friendly
 Maintenance of site standards with regards to web development and works on adding more layers to the site with IT (category descriptions, filters, facebook integration, etc)
 Crafting content for site promotions, Press Releases, newsletters and online banner campaigns and tracking effectiveness of graphics in terms of clicks on google analytics.
 Manage content requirements from marketing team.
 Writing content for video scripts and storyboards.
 Coordinating with the Design, Development and SEO teams for requirements.
 Editing and proofreading content.
 Manage Content requirements from marketing team.
 Writing online Press Releases and email Newsletters.
 Creating content for the Social Media pages.
 Writing content for video scripts and storyboards.
 Coordinating with the Design, Development and SEO teams for requirements.
 Reviewing the websites and editing the web content.
 Planning and executing Social Media campaigns.

 Writing and posting content online.
 Maintaining company Web pages and blog(s).
 Managing and contributing to the updates the company’s social sites like Facebook, LinkedIn, Google + and Twitter etc.
 Work with developers/IT staff to assess any technical challenges (technical troubleshooting) in displaying the content.
 Help develop & document procedures to manage Web content
 Moderate content as it is contributed to the website by external sources
 Help plan and implement social marketing campaigns for specific marketing goals
 Monitors social media outlets and responds on topics related to company/industry
 Keep up-to-date with best practices in writing for the web, social media trends, web usability, web design, and business/industry trends
 Coordinate content creation & publishing of company newsletters (internal or external)
 Prepare internal and external communications including announcements, press releases, quarterly corporate reports, presentations, technical documentation, sales support, etc as needed.

 Conduct Primary and Secondary research
 Marketing Strategy Development
 Development of case studies and other marketing material
 Cosmeticizing the produced content
 Communication with national and international partner organizations
 Project Designing
 Aligning operational strategies
 Preparing Strategic inputs through proposals based on market demands
 Brand management