~ As a PPC Manager at Technado, my responsibilities were:>Handing a paid marketing budget of up to $60000 per month for different domains with a targeted 400% ROI>PPC Campaign Management of writing, learning and online education unit to manage campaigns on search engines>Regularly coming up with new brands and websites for PPC campaigns following inbound marketing principles, empowered with a killer sales funnel, and customer acquisition strategies followed and applied on the entire website> Play an active role in designing a website in the UI, UX, Testing, Functionalities, Visuals, Speed, Optimization, Lead Magnets, etc.>Defining and Implementing overall search PPC strategies for the campaigns to achieve the desired business goals>Applying PPC bidding strategies and be responsible for the bottom-line success of our paid search efforts>Monitor, analyze, and report on the performance of paid search expenditures and optimize spending based on projected ROI>Actively test, analyze keywords, advertising copy, landing pages, and positioning to maximize ad yields>Analysis of the competitors’ ads and their websites to understand their PPC strategies>Keyword Research and its finalization about campaign objectives using different keyword tools>Regular Bidding Optimization according to the PPC campaign objectives>Persistent experimentation with keywords to improve the Quality Score>Regular Geographic & Demographic performance analysis of the PPC campaigns>Reducing click spams using different tactics like manual IP blocking, automated blocking, using click fraud services like PPC Protect, and Clickcease>Regularly coming up with new ideas for ads and landing pages subject to the trends and seasons>Regular A/B Testing for ad copies, landing pages, and chat experiences>Regular check and balance of the ROI, deciding of new budgets and forecasts, reporting to Business Unit Head, Vice President Marketing and CEO Directly

~ As a PPC Manager at Cubix, my responsibilities included ~>Handing a paid marketing budget of $20000 per month for different domains and campaigns with a targeted 100% ROI on the front and 300% ROI on support>PPC Campaign Management of entire design unit to manage campaigns on search engines>Defining and Implementing overall search PPC strategies for the campaigns to achieve the desired business goals>Applying PPC bidding strategies and be responsible for the bottom-line success of our paid search efforts>Monitor, analyze, and report on performance of paid search expenditures and optimize spending based on projected ROI>Executing and managing multiple projects for PPC search ads>Actively test, analyze keywords, advertising copy, landing pages, and positioning to maximize ad yields>Analysis of the competitors’ ads and their websites to understand their PPC strategies>Keyword Research and its finalization in relation to campaign objectives using different keyword tools>Regular Bidding Optimization according to the PPC campaign objectives>Persistent experimentation with keywords to improve the Quality Score>Regular Geographic & Demographic performance analysis of the PPC campaigns>Reducing click spams using different tactics like manual IP blocking, automated blocking, using click fraud services like PPC Protect, and Clickcease>Regularly coming up with new ideas for ads and landing pages in subject to the trends and seasons>Regular A/B Testing for ad copies, landing pages, and chat experiences>Applying inbound marketing strategies in landing pages and helping chat support teams with the same marketing principles>Regular check and balance of the ROI and prospects of the new clients in association with the sales team>Regular brand positioning and sales forecasts for the future sales and prospects and also the current standings of the team>Assisting the other PPC resources in achieving their targets, optimizing their campaigns for improved results

Worked as a digital strategist for a San Francisco based software and web applications firm.Complete Handling of multiple projects simultaneously for USA based clients.Managing digital marketing campaigns and designing strategies for online growth.Content marketing and developmentSEO (On-page, Off Page and technical SEO)Social Media Management and AdsGrowth Hacking and applying inbound marketing strategiesLanding pages optimizationSales and marketing funnels designingCompetitors growth hack and analysis

Managing and Setting up of an entire digital marketing and growth hacking strategy for meditation, sleep, mindfulness and restorative health, AI mobile application based on Google Ionic and MEAN Stack platforms.
The target audience of more than 1 Billion sleepless patients worldwide.
Major responsibilities:
1. Search Engine Optimization
In-depth Research Use of Keywords research tools (Keyword Planner, Ubersuggest, MOZ, SEMRush) for finding 2800+ Keywords with a total volume of 27 Million.
SERP Analysis and Keyword Ranking strategies for 900+ Keywords in USA, Canada, UK, Australia.
Use of White-hat and SEO Skyscraper Techniques.
2. SEM Campaign Design
Bidding Strategy for 900+ Keywords Bidding Optimization for 100+ Ad groups.
Designing and Optimization of 100+ Landing page designs.
Sales and Marketing Funnels for 8 Different Campaigns Across USA.
PPC, Google Display Network (Image, banners, RDAs), Google Partners, Youtube Ads Remarketing (Google) & Retargeting (Facebook), AdWords Editor Google Tag Manager
Google Analytics
Facebook Ads Best Practices
Content Marketing and Generation
Inbound Strategies (Use of AARRR Customer Journey (Acquisition, Activation, Retention, Revenue, Referral) and ACCD Strategy (Attract, Convert, Close, Delight)
Vampire marketing and Economy

Multiple Successfully ranked projects from Pakistan, UAE, UK, & USA such as:1. Found (Digital Marketing Company)
i. Successfully ranked more than 50 Business generating keywords from 1-4 positions.
ii. Successfully ranked more than 100 Keywords from 5-10 positions.
2. Logo Designer Dubai:
i. Successfully ranked more than 50 Business generating keywords from 1-4 positions.
ii. Successfully ranked more than 100 Keywords from 5-10 positions.
Major Responsibilities:
Branding
On-page (Title, Meta Description, h1, h2 etc, Content length, keyword density, pop ups, call to actions, portfolio etc)
Off-page (blogs, forums, guest posts, articles, business and company listings, video sharing, ppt sharing, classified ads, web 2.0, portfolio management etc).

Seo link building, articles submission, directory submission, blogs commenting.