·         Developing sales planning and execution, managing overall business development of Modern Trade channel at national level (Metro Cash & Carry, MAF Carrefour, CSD, USC, Imtiaz & Local Modern Trade customer
·         Responsible for volume, profitability and sales fundamentals delivery by designing and executing sales initiatives
·         Close coordination with customer by joint value creation via’ implementation of company plan-o-gram, leading to value and volume growth.
·         Enroll, align, and undertake yearly contract with Key Accounts Customers
·         Create mutually profitable proposition for both Dabur and Customers through JBP (Joint Business Planning)
·         To deliver on agreed topline budgets while maximizing ROI for assigned key accounts
·         Plan and develop activities for assigned accounts and build sufficiency to deliver forecast. 
·         Liaise with Category Activation leads to ensure alignment on category activation plans
·         Execute agreed sales strategy for assigned key accounts to achieve business targets by effectively managing in-store sales team and sales executives.
·         Assume complete accountability for in store execution inside assigned Key Accounts - execution of all 5Ps. 
·         Ensure compliance of agreed contract terms in assigned accounts, highlight deviation and ensure correction.
·         Work with the merchandising team to coach in-store sales team and sales executives to achieve sales targets.
·         Attaining the market share projected for each product line through various sales generation tools. (Consumer promotions, Trade Offers, Discount schemes, In-store Activations).
·         Gauge sales potential assessment in market by analyzing competitor’s sales (Offers of competition products, upcoming offers for sales seasons).
·         Monitor stock replenishment, display allocation, product placements and promotional products placements.
Monitor Receivable & Credit Recovery of all Modern Trade Customers

 Managing significant Modern Trade players of Metro Cash & Carry Pakistan, Local MT Stores all over Pakistan
 Involve in planning, development and forecasting of Local & International Modern Trade
 Responsible for the sales activities in the designated region/branch, order generation and follow-up
 Regular following up IMT stores to achieve sales targets and checking on Modern Trade Outlets Stocks in the warehouses
 Building and strengthening key relationships with local key accounts
 Maintaining constant client products awareness
 Negotiating composite annual/product deals with regard to shelf space, merchandising, POS material, in-store events, promotions, demonstrations and sampling