- Responsible for revenue generation across products and regions and ensure yields across products through Area Sales Managers and Marketing Managers
- Ensure quality of distributor activities and Area Sales managers across the region
- Implementation of Billing targets at all Pakistan level
- Responsible for interacting with foreign principals on technical support and commercial/pricing matters
- Keep a tab on arithmetic calculations, pricing structures, gross margin and profitability
- Responsible for Marketing and Sales and works through Marketing Managers and Area Sales Managers to achieve top-line market share and achieve revenue and brand objectives
- Prepare Business Plan on business design, structure, process and operating plan and financial model
- Strategist and plan the sales process management, forecasting, pricing, key account management, expenses, profitability, new product development, market research, and brand strategy
- Periodically review distributor performance through Area Sales Managers and check on gaps in performance and seek reasons and actionable steps to close the gaps
- Conduct effective and accurate market research and apply this information to increase market share
- Conduct regular meeting with distributors and sales team to discuss target status, product training, and sales strategy
- Conduct dealers or training seminars as per the requirement of regions
- Monitor and analyze all marketing and sales reports received from the regional office and also distributor feedback
- Ensuring all approvals related to consultants and other Government authorized bodies are made in a proper and timely manner.
- Coordinate, prepare and launch new products for the assigned market(s) with the cooperation of the respective sales department in the respective regions
- Ensure the confidentiality of the customer list, mailing lists, and other sensitive company information.
- Motivate and monitor sales team.

- Introduced gamification techniques to the team to motivate and build rapport.
- Settle dealers\' queries in time.
- Assisted in the training of new sales associates and adhering to company policies.
- Awarded as Salesperson of the Year in 2016.
- Led sales team to exceed sales targets by 15% in the first 3 months.

- Planning and analyzing market trends and recommends changes based on the analysis.
- Oversee the creation and delivery of press releases, advertisements, and other marketing materials.
- Drive overall CRM and direct marketing, online promotional campaigns on the different platforms of social media.
- Engage other organizations through seminar, workshops and student placements.
- Design and overlook campaigns of different departments
- Look after the PR activities made by the PR agency.