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خلاصہ
A Senior Management professional with a prosperous Sales & Marketing experience in radical roles of responsibilities in distinct FMCG, sales and Logistics organizations. Have driven business in various categories (infant stroller, Food & Beverages and chilled commodities) across multiple channels, in numerous areas in Karachi and abroad.
Over the years, proven eminence in managing programs, such as new launches, consumer-focused promotions, and market / volume share enhancements. Expert team leader, competent to flourish, coach the teams and forge concrete relationships with clients and staff.
OBJECTIVE
Seeking a challenging position in a progressive organization, where I can contribute overall success to an organization.
تجربہ
Growth Manager South
I feel blessed to be a founder member of Burque corporation\'s E-commerce Division, as a growth manager Karachi with all available portfolios. (Nestle, Shan, SCJ, Unilever, Fine, Kingtox, Redbull, Food valley)
Sales Manager
I worked for an US Based, international Food Chain, a launch in Pakistan with Karachi during the said period. Majorly I was responsible for business development with expansion as well as manage the sales & Marketing. Business expansion and ROI was one of the responsibility during the period I worked with MASH
Sr. Area Sales Manager
Sr. Area Sales Manager | For Nestle at Burque Corporation (PVT) LTD | 2016 – To-2017
A 160 million PM business based on 4000 outlets on weighted, retail and biker channels at North Nazimabad area. Based on 80 team members with 21 vans. The business is dealt in powered categories. I managed to grow the area from 125 million PM to 154 million PM and achieve ever highest in the month of June with 170M. Based on the performance.
Sales & Marketing Manager for Unilever at BSL
As a Senior Manager Sales & Marketing, I got a chance to manage business for Unilever of their leading brand Wall’s Ice cream. I was escorting annual business of 400mil escalated on 1600 outlets (Served through 13 vans) within the area of Karachi surrounded 70(X-Y) kilometers. Leading enormous group of 50 team members. I was also contributing 25% of the logistic business preceding new clients where the company provides the best logistic services with a large owned fleet of 10 – 60 feet containers.
Developments
- HSSE training and implementation.
- Business development by arresting the opportunities.
- Team Building and support.
- Hiring worthy sub-distributors.
- Contemporary RTM formation.
- Sales forecast.
- Financial/operational planning & execution.
- Route structuring and itinerary formation.
Assistant Manager Sales & Marketing
Managed a wide spread sales/distributions network in West midlands (Birmingham, UK). Was Responsible for driving profitable business growth, category & market development activities, Key functional responsibilities include Large/Micro Distributors, retail channels, manage orders, trade coverage planning, distributor contracts & relationship, demand planning, market visits, permanent merchandizing.
Developments
- Ensure proper utilization of POS material through sales officers.
- Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
- Conducts one-on-one review with all distributors to build more effective communications, to understand where the training and development is needed.
- To analyze sales opportunities and area coverage.
- Ensure Effective distributor infrastructure.
Entry Level
Management trainee
