•Successfully managed the retail market portfolio of 134 Million USD for Samsung Handheld business
•Developed new & innovative new marketing campaign’s which gave business a boost of 15 Million USD
•Strategically managed a marketing budget for sales promotion and BTL Activities exceeding 4 Million USD
•Build & led the “Samsung Premium Care Service” campaign which resulted into customer satisfaction & loyalty
•Successfully & smoothly conducted four mass product launch events along with 360 degrees marketing campaigns
•Developed & Executed Samsung Preferred Retailer Program to boost premium retail segment which resulted in increased shelf share & visibility
•Developed regional centric existing POS (Point of Sale) material for a better end user & retailer understanding
•Executed regional centric marketing & sales activities to boost revenue, sales & maintain market share
•Successfully lead & managed a team of 35 resources including sales & marketing staff
•Liaise with the agency to design and develop display stands to highlight and increase visibility of Samsung IM products
•Development of the annual retail marketing plans including but not limited to the negotiation of retail investments towards brands visibility
•Established Samsung brand presence in Organized Retail Market by analyzing the Retail Universe and invest in potential outlets to generate positive ROI
•Responsible for the generation and implementation of Go To Market (GTM) strategies for both current & new products within retail front

•Initiated the Marketing Plan for the year 2017 with overall emphasis over Data Products & Services
•Initiated new & creative brand activation activities
•Revamped the existing POS (Point of Sale) material for a better user experience & understanding
•Timely rolled out marketing campaigns to increase brand presence
•Strategic placement of branded floats & OOH in order to enhance brand image & revenue
•Retail Marketing Management for better & improved visibility of ZONG product & services
•Developed integrated media plan for targeted areas in order to enhance brand image & subscribers
•Formulated overall communication plan to enhance company’s market presence

•Zong Device Program Execution across all Segments & Touch points
•Part of 3G launch team to introduce 3G services for the first time in Pakistan
•Part of 4G launch team to introduce 4G services for the first time in Pakistan
•Initiated & Developed E-Channel for MBB & Smartphone sale within Pakistan
•Successfully partnered with DARAZ.PK & CHEEZMALL.COM for MBB & Smartphone sale in Pakistan
•Managing complete process of marketing and selling of various products/devices of Zong (from selection, customization, branding, procurement and sales of devices)
•360 degrees marketing campaigns (ATL, BTL, OOH, Online, Social media, SMS broadcasts Upselling via outbound calls, On-ground Activations etc.)
•Collaborated with leading handset manufacturers on flagship launches
•Formulated devices strategy, and roadmap for launches in entry, mid and high tier segment
•Formulated device marketing strategy for the year 2016 to market low – high end smartphones
Initiated and analyzed relevant market research studies for consumer insights

•Managed & Initiated new marketing initiatives to enhance company’s image
•Revamped the Customer Rewards Program to retain customers & minimize churn
•Introduced customer experience management program to stay ahead of competition
•Revamped company’s digital media presence with overall emphasis on brand activation
•Revamped company’s corporate profile to increase its corporate visibility
•Launched the 1st short code based marketing campaign with overall emphasis on branding
•Maintain relationships with consultants for articles and content for newsletters.
•Submit information for Buyer\'s Guides, trade magazines and purchased print advertising
•Work closely with marketing efforts of both internal and external sales team and other editorial publications
•Planning and executing all communication related activities for the company, across all mediums including outdoor, internet and BTL activities
•Arranging & organizing PR & CSR activities

•Analyzed the usage behavior of consumer VAS Products & Services for a better and enhanced revenue stream
•Initiated and rolled out new projects and services
•Developed usage trends through research and analysis
•Raised revenue by 100 % by launching new services / products
•Rolled out 10 new projects on Mobilink’s VAS project
•Revamped services for a better user experience
•Coordinated with internal / external cross functional teams for timely and successful implementation of products and services
•Monitored & reported product/services performance
•Analytics to formulate update business projections including revenue forecasting , new product offering and service enhancement
•Managing the overall communication & PR of the assigned telecom account