Manage execution and optimization of social media marketing campaigns across social platforms - Paid and organic
Test and learn across new and existing platforms, conducting deep data analysis to uncover new opportunities
Optimize organic social posts for content and messaging, manage social calendar, and strategies for social media
Investigate and solve problems independently and clearly communicate the result
Managing and executing influencers marketing campaigns
Developing and managing digital marketing campaigns, working closely with the team to track performance-driven campaigns based on paid search, social media, website, and SEO/SEM

Working on Pardot, responsible to create email templates, landing pages, forms, proofread content, and email campaigns
Daily tracking and reporting on marketing campaigns and compose custom marketing reports through various channels
Creating and managing documentation of marketing operations and processes and ensuring updates on Confluence space with practices and important documents
Track email campaign metrics - delivery, open, click-through rates

Curating marketing campaign analytics, reporting and visualizations to assess effectiveness and business impact in terms of quality metrics, revenue, & activities
Assisting with the management of the CRM and Marketing Automation Platforms, driving marketing efficiencies
Gather and share competitive insights related to marketing strategies by targeted competitors & recommend strategies to counter competitor marketing moves based on learned trends & insights
Ensure UTMs and trackable URLs are used for marketing purposes and reporting data analytics to inform decision making, and strategic planning
Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts

Content generation for various social media platforms and maintaining a Social Media Calendar
Responding to queries by customers on Social media including Facebook, Twitter, LinkedIn, Google reviews, Google Play Store, Apple App Store, YouTube, NPS (ask nicely), Amazon Reviews, and Olark chat
Paid Outbound and digital marketing strategy designing and implementation
Use UTM parameters, campaigns, and metrics to improve and track conversions and traffic
Conversion optimization and lead generation after conducting competitor analysis
Seek opportunities to improve the use of social media and develop followers and ensure high visibility and online exposure on various online forums

Responsible for the company\'s external communication initiatives
Responsible for implementing internal and external communications of the organization with internal and external stakeholders
Update and revise the content on the company’s website, client presentations, and magazine, and other marketing collateral
Development of print materials and branding strategies
Sharing data and information regarding the projects with clients, Manage and organize workshops, meetings, and training.