Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Leading coordinated business development and marketing activities of the company. Bringing about a paradigm shift within management by ensuring partner success is given top priority. Implementing SOPs to warrant marketing research and BD activities target lead generation, sales conversion and a secure financial future.

The Marketing Project aims to integrate and apply core marketing course concepts, skills and techniques holistically, experientially and in a self-guiding context in order to construct and present a complete marketing solution for Panalpina based on a defined brief.

Worked directly in the Marketing Department offering critical insights which formed the basis of marketing strategies and campaigns for the US, UK, EU, AUS and the ME markets. Successfully set up and managed marketing research wing which gathered, interpreted and disseminated marketing intelligence through the company. Also diversified the revenue stream by setting up a Freelance Project Acquisition Team. This project was client/market facing.
Achievement: Lead generation soared. Also given special decision-making powers by the CEO and was directly involved in the formulation of marketing strategies with the senior most management.

Part of the research team working directly under the Berlin Office. Carried out Market Research Analysis for Renowned Companies such as Bain & Company, BCG, SAMSUNG Consulting etc.
Additional Responsibilities of Communications Lead were also given, mainly internal.
Achievement: Delivered high quality and authentic market research which was appreciated by clients. Achieved best appraisal score of 98% from the Lahore Office.

•Learned how to construct a financial model.
•Made a financial model for a hypothetical solar power project to show clear understanding.
•Interned in the finance department. Was regularly called upon to assist in other cross departmental tasks.

Was associated with the world’s largest student exchange organization during bachelors. Managed a team which designed promotional strategies and executed them creatively entailing social media marketing campaigns.
Achievement: Received highest number of applications and was awarded the ‘Best Team Award’ of the term.