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خلاصہ
Qudsia Mahtab Mehmood has a diversified background as Communication and Social Marketing Technical Expert, Researcher, Trainer, Writer and a successful 11-year track record of working with the Development sector in Pakistan on Child Rights, Early Childhood and Gender Based Violence. She is trained investigator for PSEA Cases.
Completed successfully three years project funded by European Union on Gender mainstreaming in Punjab and Islamabad. Extensive experience on gender based violence at national level and implementing gender related projects.
As a communication expert she has successfully designed and implemented Communication strategy for Sehat Sahulat Program KP with State Life Insurance Corporation in 2015 and this program is now known as Sehat Insaf Program. For the same program designed and implemented community mobilization strategy and trained the social mobilizers of the implementing partners./span/p
Also launched Prime Minister National Health Program with State life Insurance Corporation .Designed and implemented the community mobilization strategy.
Have deep understanding of public private partnership programs which includes gender mainstreaming and inclusion of vulnerable groups. Also successfully implemented Behavior Change Communication Strategy for Benazir Income Support Program in 2010./span/p
She holds a Graduate Diploma (Asia Pacific Leadership Program) from University of Hawaii in Leadership and Regional Issues and a Masters degree in Clinical Psychology from University of Karachi. She has worked extensively in electronic and print journalism and with a number of non-government organizations. Qudsia has tirelessly worked for the rights of women, reproductive health, child rights and marganilsed population in her role as journalist, producing a number of radio programs for the series Meri Awaz Sunno (Hear My Voice), and various TV documentaries that focused on issues affecting the welfare of women. Topics under discussion have included water issues, the impact of earthquakes, floods, dowry, domestic workers, sexual exploitation and domestic violence, rape, menopause, political involvement of women, trafficking and commercial sex workers. She has travelled to rural and urban areas of Pakistan in search of issues and project implementations. She has travelled abroad and represented Pakistan at different International Forums. For her work she has been awarded many memberships and fellowships across the World including International Leadership Association (ILA), International Association of Women in Radio and TV (IAWRT), PANOS Media fellowship on TB and HIVAIDS, East West Center Asia Pacific Leadership Program (APLP) HI, Leadership for mobilizing reproductive health in Pakistan (IIE).She has been authored researches on children and gender issues for various national and international organizations. Currently she is working as Technical Specialist with Pakistan Alliance for Early Childhood.
پراجیکٹس
تجربہ
Technical Specialist ECD
Advocacy and Project Management
Worked as Senior Project Officer in European Union funded three years project Collaboration for Change: Transforming Lives and Minds for Equal Citizenship with PDF and NCA. The main responsibility was to write and deliver quarterly and annual reports. To make work plans and execute the activities in a timely manner. Working with community women and men, minority women and men, religious scholars of all faiths, college university students and journalists. Facilitate the community awareness sessions on pro women laws with women girls of all faiths. Liaison with different Government sectors and departments responsible for the implementation of pro women laws.
Manager Communication /Advocacy
Achievements :Strong lobbying on child rights and recently able to pass law on corporal punishment from Sindh Assembly.
Profile raising of SPARC through strong networking with print and electronic media coverage
Functions:To develop, update and coordinate regional and federal level communication and advocacy strategies. Act as Communication Focal Point Girls Inspire Project and liaison with Head office Staff of COL in Vancouver Canada. Communication Focal point for Child Rights Movement CRM-Islamabad. Communication Focal Point and nominee of Chairperson National Action Group-NACG.Research and Report writing on Children issues.Represent SPARC at different national and international media.IEC material and business development activities and seminars.Launched SPARC Talk.
Communication Consultant-Health Protection Programs
Worked with two Programs of State Life i.e. Prime Minister National Health Program and Sehat Sahulat Program KPK as communication consultant and training in the communication and training department of State Life Health and Accident Division. Designed and implemented the communication strategy of Sehat Sahulat Program Khyber Pakhtunkhwa funded by KFW.
Team Supervisor
Development of tools for KAP Study
Data Collection and Team supervision in the field
Monitoring,Evaluation and transcriptions of recorded in depth interviews
Data transfer
Manager Corporate Communications
Team Leader /BCC Expert Islamabad
RAHAID-2013-2015
As Team Leader Research on health issues provide technical input in designing the qualitative and quantitative research tools. Travel sites for monitoring and evaluations and quality control. Train data collection teams.
Manager Corporate Communications Lahore
SRHR Campaign RAF /SIDA Aug 2011-Nov2012
Research:
Learning needs assessment in project districts on SRHR of youth
Advocacy:
Advocacy with prominent Sect Religious Scholars to contribute and endorse SRHR of youth through Islamic lens and write research papers on SRHR with their official signatures
With parents to make groups at the community level for super dad campaign
With district level health and education Government officials to actively participate in campaign and endorse messages
Campaign:
Conduct media monitoring and derive a comprehensive communications strategy for youth SRHR campaign using various media and communication tools like TV, Radio, Theatre, Social Media, and Mobile.
Responsible to develop and implement a communication and marketing plan for Women Empowerment Groups three major campaigns on Sexual and reproductive health and rights funded by RAF and SIDA. Formulate and Deliver comprehensive campaigns and public awareness through various BCC means including content development of IEC materials, web development and social media. Develop advocacy materials for Religious Scholars and Youth. Represent the projects at public meetings, media briefings and other related platforms. Build strong linkages with Donors, Corporate sector for CSR, Media, Government officials and other stakeholders for advocacy on SRHR, Violence against women, and breast cancer.
Media Management:
Actively keep media relations with Print, Radio and TV journalists to highlight the project related activities and organizations profile.
Write articles on violence against
Behavior Change Communication Consultant
Responsible for developing an overall Behavior Change Communication Strategy for Waseela-e-Sehat project of Benazir Income Support Program, to be included in the operations manual of the project. Develop the IEC materials designs, contents and methodologies to use in the public awareness campaign pre and post launch events.
Communication Cordinator
FALAH/USAID
Provide technical input in the development of communication materials including newsletters, IEC materials, Audio/Video and Social mobilization manuals on Birth Spacing a project by USAID based in Population Council Islamabad. Edit and provide translations for training manuals of NRSP, JHPIEGO and HANDS. Delivered and executed the communication strategy of FALAH with the implementing partners, Stakeholders, and District, Provincial and Federal ministries of Population Welfare. Produced and designed the bilingual quarterly newsletter FALAHNAMA of the project. Write the contents, copy and story board for television commercials on various issues of birth spacing.
Producer
As Producer BBC Urdu World Service Radio responsible for producing a radio report on daily basis including coverage of Foreign office, social and current issues when assigned. Writing reports for bbcurdu.com.
Behavior Change Communication Specialist
Launch BCC Project in Azad Jammu & Kashmir and NWFP for Provincial Aids Control Program
Develop and Produce IEC material and Media Campaign on HIV&AIDS. Writing project progress reports arrange and conduct meetings and trainings with different stakeholders, travel project sites, monitor field staff.
Coordinator/Radio Jounalist
As a Coordinator of Project
Run and Manage all the activities related to Uks Radio Project
Make connections and Linkages with existing and upcoming FM Radio Stations
Run Radio Programs made by Uks Radio Project on different Radio Stations
Write reports and Project Proposals for new Productions
Make IEC material like brochures, cd covers, banners and other
Also Editing and Mixing of the Full Packaged Program for broadcasting on FM Stations
As a Radio Producer
Travel to Rural and Urban areas of Pakistan in search of stories and issues
Field recordings, editing, Mixing, Script writing, Presentation and making a final product
produced more than 100 features, stories, documentaries on Gender and social issues. Some issues covered are Trafficking of Women, Red Light areas, Street Children; Drug Abuse in Children, Earthquake affected women and Children, Water and Women issues, Honor Crimes and Killings, Women in Prisons, Reproductive health issues, Abortions, and many more
Radio Journalist
Research on Gender issues, Travelling, Maintaining Archives, Editing, Scripting and Mixing
Presenting Programs
Cordinator
Worked for registration of Afghan refugees and client handling for legal aid at SHARP office in Karachi.
Coordinator
Worked in the Madadgar hotline for the victims of violence and sexual abuse( women and children) at Lawyers for Human Rights and Legal Aid office. Handled Madadgar clients for counseling and legal aid at the office.
