As a part of digital marketing team, I work on establishing company’s brand identity and converting visitors into loyal customers.

●        Generated value-driven content for websites, blogs and articles, informative videos, and infographics. Managed the team ensuring their content meets the quality standards.
●        Executed paid campaigns across Facebook, Instagram, and Google Ads. Managed PKR 1 million quarterly budget and conducted A/B testing to identify the top-performing ad creatives, resulting in a 55% increase in ROAS.
●        Created custom events in Google Tag Manager (GTM) to monitor traffic behavior with Google Analytics (GA4). Watched recorded sessions in Microsoft Clarity and made necessary improvements to boost the conversion rates by 26%.
●        Created interactive visualization of leads data with Power BI. Analyzed specific trends, patterns, and links within the data and used insights to make data-driven decisions and achieve the desired objectives.
●        Identified the target audience using the Pareto principle (80/20 rule) for our workforce management SaaS, Smart Workforce.
●        Developed and implemented social media marketing strategies according to the SaaS sales funnel, resulting in a 114% boost in demo booking and subscriptions in free trials.
●        Collaborated with cross-functional teams to align digital marketing efforts with the company’s goals. Utilized organic and paid channels to strengthen digital brand identity.
●        Spearheaded sessions on ChatGPT prompt engineering to train staff on creating perfect prompts to finish their work quickly with AI tools including ChatGPT, Gemini, and Firefly. AI adoption increased team productivity by over 80%.

I lead the branding strategy of Smart Workforce focused on attracting target audiences, educating them, and converting them into leads.

Used Pareto principle (80/20 rule) to identify the target audience and understand their pain points.
Collaborated with the sales team to develop web and social media marketing strategies according to the SaaS sales funnel
Closely monitored visitors’ behavior with Microsoft Clarity and made changes in website structure and content accordingly
Achieved 114% boost in website traffic from 2021 to 2022, resulting in 84% engagement and 49% conversion rate.

I worked with over 200 clients worldwide across different niches, sectors, industries, and businesses.

Wrote well-researched articles for Chinese firm OnlyDinosaurs, increasing web traffic and visitor engagement by 69%
Produced informative and engaging technical for Proxybros that improved CTR by 18%.
Generated miscellaneous content for SocialBook, VINCheckFree, EDUMANIAS, UniSoftBank, and ALXTEL.

I was the virtual digital content manager of two Wondershare products: FamiSafe and Filmora.

Produced and published engaging blogs on FamiSafe and Filmora websites to attract potential customers and generate leads.
Increased organic web traffic by 30% with 11% rise in CTR.
Collaborated with product managers to build strategies on upcoming features and initiated awareness campaigns with 80% accuracy

I worked with CashOX remotely and helped them excel in the competitive digital investment landscape.

Developed website structure, produced SEO-friendly content, and initiated awareness campaign on social media.
Managed a team of 5 content writers to produce engaging content that increased brand engagement by 20%
Collaborated with stakeholders to devise and implement digital marketing strategies resulting a 212% YoY growth from 2017 to 2019