I am an idea spotter. In every moment of my life, across every conversation or expression, in every object I stumble upon, person I meet, I am always on the hunt for those elusive and exciting ideas that grow to become game changers. I strongly believe in creating work that stems from the soil; work that holds at its heart a local truth, which then becomes the context that engages, and communicates with, the public at large.
• Coordinated with foreign offices, and delivered proposal document within the customers (SLA) Service
Level Agreement SLA.
• Responded to RFQ's and RFP's received regarding the implementation of Microsoft Dynamics 365 or
• Provided daily reports to the Vice President of ERP department on the status of proposals.
• Prepared compliance matrix, responsibility sheets and gathered technical data from functional or
• Responsible for routine management of content uploads and availability and ensure smooth service
• Worked with proposal team to develop and streamline technical approach.
• Edit work based on feedback provided by the senior team leader.
• Revised RFP"s content according to the brief received from technical department to align with the
client's expectations on the deliverables.
Prepared content for the website and marketing materials as assigned by the directors or marketing managers.
Created communication strategies and plans for different regions by coordinating with the marketing head and director.
Prepared technical documents on technology requirements as mentioned by the client in proposals.
Collaborated with the marketing team and the firm’s Directors to create proposals in response to RFPs.
Participate in review debriefs and revise text according to the business director’s recovery plan.
Managed proposal development process and served as lead writer. Executed writing tasks pertaining to departmental and business development functions by working
alongside the CEO and business directors.
Reviewed RFPs to ensure the firm addressed requirements and incorporated win themes by working alongside the senior business development manager.
Executed requested edits to documents and provided support in finalizing documents.
Worked with the design team to create graphics for proposals and the web.
Determined proposal concept by identifying and capitalizing upon needs and objectives.
Engage with cross-functional departments to achieve results.
Communicating with team members to fully complete proposals by specified deadlines.
Provide detailed technical and creative edits and provide solutions for rewrites.
Developed concepts for seasonal campaigns.
Reviewed projects for final approval and release.
Trained and supervised Junior Writers.
Prepared, copy, taglines and content for print and electronic media.
Crafted creative copy for catalogs, circulars, and signage.
Managed all routine work and made amendments in response to the client's feedback.
Wrote and proofread brochures, newsletters, product releases, and other promotional and public
relations materials in English and Urdu.
Crafted advertorials, news releases, and technical documents, ensuring strict adherence to grammatical rules and practical communication principles.
Please see the list of clients below.
FFC(Fauji Fertilizers), Samsung, Nestle, Mitchells, Orient, Sabroso, Minha Cooking Oil, Khyber Bank,
WAPDA, SNGPL, PCB, and Alpha schools.
Prepared tenders and handled the internal workload of Government clients.
Managed government tender business, preparation of bids, and tender participation process.