Staying up to date with the latest developments in the SEO field.
Knowledge of video search, blogging, twittering, web usability, site design, conversion rates, geo targeting, and ranking methods etc.
Commercially aware with good business acumen.
Extensive understanding of how to follow compliance guidelines and avoid black hat techniques that can damage a client's website.
Email marketing, e-newsletters and campaigns.
Social media campaigns.
Understanding of mobile technologies.