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خلاصہ
Highly driven professional with proven experience of managing communication, social/ digital marketing, brand management, marketing and outreach initiatives for large national level organizations with in-depth understanding of digital and traditional media vehicles.
پراجیکٹس
تجربہ
Communications/Brand & Digital Marketing - Assistant Manager
• Manage Communications, Marketing, Branding Campaigns, Digital/Social Marketing & Product Launches.
• Develop Corporate Responsibility Framework, Advocacy, Community Outreach, Public Information Campaigns
(PIC) & IEC material.
• Manage All Publications including Press Releases, Strategic Articles & Interviews, Media Packets, Brochures,
Speeches for Senior Management, Company Messages, Clarifications/Rebuttals, News Reports, News Letters and
Social Media.
• Oversee Brand Activation, Brand Management and Positioning of New and Existing Products.
• Designing & Execution of Communications and Branding Campaigns and Product Launches Including Product
Catalogs, Brochures and Flyers & POP/POS Material.
• Manage Annual/Quaterly Marketing Budgets and Media Placement.
• Lead Development of TVCs, Videos, Print & Digital Advertisements and OOH Collateral.
• Measuring and Reporting Performance of Marketing Campaigns (Digital & Traditional) and Assess Against ROI and
KPIs.
• Manage Content and Design of Communication/Marketing Collateral for Corporate Website, Facebook, Twitter,
Product Catalogs, Brochures, Flyers & POP/POS Material.
• Lead Online Marketing Campaigns and SEO Optimization of Digital Platforms and Manage Corporate Website.
• Brainstorming New and Creative Growth Strategies with Digital and Advertising agencies to Create Exciting
Marketing Collateral and Optimize User Experience.
• Manage IVRs, Customer-Update Emails/Messages from Formulation of Concepts to Recording of Prompts and
Execution.
• Oversee Roadshows, Product Launches & Stall Designs.
• Analyze Competitors, Customer Trends & Market Insights in Liaison with the Segments Team.
• Reviewing Proposals, Reports, Policy Briefs, New Regulations/Updates etc.
• Manage Communications for Corporate Segment Including Banks, Mobile Operators, Government Departments
and Ministries.
Communications Lead - Sub Editor
• Manage Communication and Content Design for Print/Digital Media, Corporate Website and Marketing Collateral.
• Manage Information Sessions/Events & Build Rapport and Relations with Various Stakeholders.
• Manage Website, Marketing, Promotional Material Including Catalogs, Brochures and Profiles.
• Develop Articles and New Stories.
• Assign Themes to Writers, Editing Stories and Overseeing Artwork, Design and Photography.
• Conduct Interviews of Industry & Business Leaders.
Communications & Marketing Officer
• Develop Communication Material Including Articles, News Letters, Proposals, Corporate Website and Related
Literature
• Assist in External and Internal Communications, Coordinate Events and Seminars
• Research Online, Liaison with Design Team for Timely Execution of Posters/Brochures and Website
