Currently pursuing a PhD in Entreprenurship form Lahore University of Management Sciences

Brand Manager
• Planned and conducted media campaigns as well as BTL activations for various products. Ideated multiple opportunities to further the brand awareness that were inspirit with the overall brand identity.
• Developed a communications and PR strategy for the brand. Managed all media relations and communications for day to day activities as well as device launches.
• Managed Launch events, KOL engagements and media integrations for the brand.
• Worked on in depth reporting as per KPIs for all campaigns and budget allocations.

Country PR Manager Terminal Device
• Developed a PR and communication strategy for the brand and for multiple product and brand oriented campaigns. Created profitable relationships with media outlets based on excellent mutually beneficial projects and synergy, plus by substantiating their needs for working capital and resources.
• Led team of five and maximized PR activity in positive PR content and brand media mentions.
• Securing top spot for Pakistan in PR activity out of 25 countries in the MEA region for 2016.

Product Development Executive
• Created successful new product pitches for screen and regularly monitored scheduled programing in terms of audience’s TV consumption habits and competitor time slots.
• Successfully diversified the channel audience by increasing viewership by 30% in the biggest metro city of Karachi via new programing and increased overall channel audience by 3.5%.
• Worked on reporting to higher management and assisted the director of business development on external intra brand communications.

• Conducted detailed market research on the high end traditional cloth market designing a brand strategy, brand identity and brand name and product packaging including a 6 month social media strategy.
• Created the online communication strategy as per brand identity and target audience which included a digital and on ground campaign that represented the design philosophy of the brand.
• Executed outdoor advertising and TV and radio spots $30,000 under budget in 2 months. The first capsule collection was sold out one month ahead of forecast time.

Senior Associate
• As a co-founder, helped create the brand strategy and manage day to day logistical operations as well as complete communications and marketing. Substantially increased overall productivity, market presence and media presence for the organization, resulting in over 1000 University Admissions.
• Responsible for managing all outreach programs in collaboration with numerous NGO’s and executing educational awareness events like Harlem Shake for a Change and Trivium Women Brilliance Campaign.

Research Assistant
• Researched on a papers resulting from the researching the efficiency of sexual health campaigns conducted through social media in conservative third world countries and co-authored a case study.
• Carried out an extensive literature review of all prior research done on the topic. I created content and managed multiple Facebook groups made via random sampling which were used to assess the quality of the Facebook pages as Web-based information resources.