خلاصہ

Sales is not a child's play. One has to be adaptive at devising strategies, synergies for contingency planning in order to achieve set goals.


Currently, I'm working with Lucky Cement Limited (LCL). I feel proud to be associated with such an organization. At LCL, workforce diversity is considered an edge that benefits the organization in out-of-box thinking, sharing & welcoming new ideas. With passage of each day, one learns something new & unique that becomes a stimulus for value - addition.


Expertise :


Team Leading, Brand Activation, Brand Re/Launching, Channel Management, Merchandising, Pricing, Distributor Handling, Modern Trade & Retail Channels Management.


پراجیکٹس

Ever Highest Sale in LCL Multan History. March 2021.
Ever Highest Sale in LCL Multan History. June 2020.
Sales Competition @ LCL. (February 2020 - March 2020).
Sales Competition @ LCL. (December 2019 - January 2020).
Ever Highest Sale in LCL Multan History. (April 2018).
Sales Competition @ LCL. (April - July 2017).
Sales Competition @ LCL. (April - July 2017).
Ever Highest Sale in LCL Multan History.
مزید دیکھیے

تجربہ

کمپنی کا لوگو
Deputy Manager - Sales
Lucky Cement Limited
مارچ ۲۰۱٦ - موجودہ | Multan, Pakistan


Leading Brands : Ordinary Portland Cement (OPC), Lucky Block (42.5R), Lucky Sulphate Resistant Cement (SRC), Lucky Supreme & Lucky Block.
Ensuring KPIs, credit management, conflicts resolution, brand presence & penetration, market share & growth.
Ensuring smooth primary (LCL Pezu Plant) & secondary (LCL Mux Warehouse) dispatches (sales).
Team leading, comprising of Sr. Assistant Manager, Assistant Manager, Sales Executive & Sales Officer.
In DEC - 2020, Multan Sales Office took initiative for promotion of 53 - Grade Brands (Lucky Supreme & Lucky Block).
Looking after entire Southern Punjab (Region comprising of 11 Districts, from Khanewal till RYK & Sadiq Abad).
Around 25% - 30% sale of LCL Pezu Plant is arranged by Multan Sales Office, while revenue generation amounts to approximately PKR 650 million - 750 million, averaging to PKR 700 million per month.
With grace of Allah Almighty, closed February & March 2017 with phenomenal growth and improved ranking.
Delivering consistent pattern of exponential growth each month (FY 2017 - 18).
Addressing Pricing Issues, Strategic Planning, Contingency Planning & Business Growth.
Initiating Trader Offers, Bonuses & Incentive Plans for Dealers in order to boost sales as and when required.
Keeping an eye on Recent Market Trends & Competitors’ Activities.
Secured 1st position in LCL North Zone w.r.t. growth during Sales Competition (April - July 2017).
Secured 2nd rank among the LCL Area Offices during Sales Competition (April - July 2017).
Achieved a milestone of ever highest 100,000 Tons plus sale in April 2018 that was a dream come true in history of Multan Sales Office.
Secured 1st rank among the LCL Area Offices during Sales Competition (DEC 2019 - JAN 2020).
Maintained pace & 1st position during Sales Competition (FEB 2020 - MAR 2020), despite obstacles like declining economy, stock exchanges & markets crashing due to COVID - 19.
Achieved another milestone of ever highest 108,000 Tons plus sale in June 2020 despite all odds.
Another landmark achieved in March 2021 of ever highest 112,000 Tons plus sale.
LCL is pioneer in implementing SAP System for all its operations.

کمپنی کا لوگو
Senior Sales Officer
Mondelez International Limited
اکتوبر ۲۰۱۱ - مارچ ۲۰۱٦ | Multan, Pakistan


Leading Brands : Cadbury Dairy Milk Chocolate, Cadbury PERK, Cadbury BUBBLY, Cadbury Marvellous Creations, TANG, Éclair & Softmint Ice.
Leading a team of Distributor Sales Representatives (DSRs).
Achieving monthly sales targets.
Ensuring KPIs (Key Performance Indicators), Outlet Coverage (OC), Productivity, Line Strike (LS), Chiller Targets, SKU-wide Distribution.
Assisting trade in brand propagation.
Distributor handling.
Focus on primary & secondary sales.
Ensuring target achievement.
Brand promotion.
Resolving trade related concerns.
Delivering consistent performance.

کمپنی کا لوگو
Sales Promotion Officer
Pakistan Tobacco Company Limited
دسمبر ۲۰۰۸ - ستمبر ۲۰۱۱ | Multan, Pakistan


Leading Brands : Dunhill, Benson & Hedges, Gold Leaf, CAPSTAN by Pall Mall Original (CbPMO), Gold Flake, Embassy Kings & Embassy Filter.
Assisting Trade Marketing Officer (TMO) in monthly sales target achievement.
Assisting trade in brand propagation.
Promoting brands through visiting retail & wholesale outlets on daily basis.
Distributor handling.
Solving problems faced by the trade.

تعلیم

Bahauddin Zakariya University
ماسٹرز, ماسٹرز ان بزنس ایڈمنسٹریشن, MBA‎
Marketing Management, Organizational Behaviour, Financial Accounting
CGPA 2.8/5
2008
Bahauddin Zakariya University
بیچلرز, بیچلرز ان سائنس, B. Sc. (Computer Science)‎
Mathematics (General), Computer - A, Computer - B.
فی صد 61%
2004
Board of Intermediate & Secondary Education, Multan
انٹرمیڈیٹ / اے لیول, فیکلٹی آف سائنس (پری انجینئرنگ), F.Sc. (Pre - Engineering)‎
Mathematics, Physics, Chemistry.
فی صد 56%
2000
Board of Intermediate & Secondary Education, Multan
میٹرک / او لیول, سائنس, Matriculation in Science‎
Mathematics, Physics, Biology, Chemistry.
فی صد 83%
1997

پیشہ ورانہ مہارتیں

ماہر Client Follow-up
ماہر Direct Sales
ماہر Distributors
ماہر Hiring Team Building
ماہر Influential Communicator
ماہر Inventory Planning
ماہر Key Account Management
ماہر Managing Midsize Teams - 5 to 20 People
ماہر Market Share Analysis
ماہر Retail Channel
ماہر Retail Products Knowldge
ماہر Sales Forecasting
ماہر Sales Growth Analysis
ماہر Target Setting
ماہر Team Motivation
ماہر Territory Management

زبانیں

ماہر پنجابی
ماہر سرائیکی
ماہر اردو
ماہر انگریزی