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خلاصہ
I am a graduate in MBA Marketing with immense amount of passion for working in the marketing field. I currently work as Assistant Digital Manager in a well-known brand Kashmir Cooking Oil & Banaspati. I have been proactively working on the brand side looking after the complete Digital Platform. I have been closely working with media agencies and digital agencies actively developing new brand campaigns for social media and other BTL campaigns. My work experience has also included developing budgets plans for the digital including website, Facebook and Instagram. Furthermore I have also been involved in planning and execution of different company events including branding of giveaways. My diverse experience on the brand side has equipped me with handful skills of using an ERP system for generating Purchase Orders, Requisitions and GRN's for a new project/event or sponsorships. Also I have been assisting my Brand Manager assisting him in budget management for various brand activities. Being on the brand side I have also gotten an exposure to media planning and corporate branding for development of merchandise and other corporate collateral. My long term goals include growing on the brand side by being more proactive, preemptive and active on online and offline marketing activities that undertaken by any brand. Thus I would want to have good exposure in developing and executing media plans independently. Adding to the my list of professional growth I would want to have good exposure to learn branding of outdoor, billboards, streamer and creative sites. My strengths is managing the digital side and coordinating a 360 degree roll out plan by integrating digital activities with other brand activities on other channels such as Print, TV, Radio and Trade Marketing.
پراجیکٹس
تجربہ
Assistant Digital Marketing Manager
Assisting the brand team in achievement, development & delivery of Annual Marketing Plans
▪ Brand Plans of Kashmir Banaspati. Devising, Planning and Executing Changes in Product Packaging.
▪Communicate with digital agency and developing all the campaigns for social media.
▪ Development and execution of corporate collateral branding, Merchandise Branding for Company Events.
▪ PR/Corporarate Giveaways for Social Media Contests.
▪ Experience of working, co-ordinating and directing strategic communications with Media Agencies and Digital Agencies for development and execution of brand related campaigns and marketing activities on all channels.
▪ Budget planning of Digital Marketing. Making changes Budgets based on brand requirements. Managing the Website and Content for Instagram.
▪ Shortlisting event sponsorships and other activations as Potential area for Marketing the brand.
▪ Developing Monthly Consumer Insights and Social Media Insights for Review of Performance on the Digital Channel.
▪ Assist the brand team in developing & implementing Market Plans, Brand Strategies,
▪ Financial Management related to invoicing/filing all brand related transactions and Record Keeping.
▪ Entering Requisitions, Making Purchase Orders and GRN\'s for projects.
▪ Proactively Coordinating communications with other department for integrated activities with Department like Sales.
▪ Reviewing Sales Figures to Evaluate Performance of target specific brand campaigns
▪ Ensuring that Digital Agency Manages Queries on the Social Media timely and ensures Quality Feedback and develops long term relationship with Key influencer\'s. .
Brand Executive
▪ Assisting the brand team in achievement, development & delivery of Annual Marketing Plans
▪ Brand Plans of Kashmir Banaspati. Devising, Planning and Executing Changes in Product Packaging.
▪ Development and execution of corporate collateral branding, Merchandise Branding for Company Events.
▪ PR/Corporarate Giveaways for Social Media Contests.
▪ Successfully organised Annual Sales Conference in PC Burbhan.
▪ Experience of working, co-ordinating and directing strategic communications with Media Agencies and Digital Agencies for development and execution of brand related campaigns and marketing activities on all channels.
▪ Budget planning of Digital Marketing. Making changes Budgets based on brand requirements. Managing the Website and Content for Instagram.
▪ Shortlisting event sponsorships and other activations as Potential area for Marketing the brand.
▪ Developing Monthly Consumer Insights and Social Media Insights for Review of Performance on the Digital Channel.
▪ Assist the brand team in developing & implementing Market Plans, Brand Strategies,
▪ Financial Management related to invoicing/filing all brand related transactions and Record Keeping.
▪ Entering Requisitions, Making Purchase Orders and GRN\'s for projects.
▪ Proactively Coordinating communications with other department for integrated activities with Department like Sales.
▪ Reviewing Sales Figures to Evaluate Performance of target specific brand campaigns
▪ Ensuring that Digital Agency Manages Queries on the Social Media timely and ensures Quality Feedback and develops long term relationship with Key influencer\'s. .
