An Energetic and highly motivated individual with more than 4+ years of experience in developing and executing strategies for new launches and also have years of experience in social media marketing / digital media marketing that is new trend and demand of current era.
I Have diversified experience of B2B and B2C business. I have worked with international brands of luxury goods and as well as construction industry that is revolutionary and trend changing product.
Currently I am working as Brand Manager, and have done projects with appreciation.
I believe in smart working.By the grace of Allah my brand (EUROPROFILO - Sister concern company of Lakhani Glass Pvt Ltd) is the Emerging Brand Of The Year 2019 by Fedration Of Pakistan Chamber Of Commerce.
- Look after all marketing strategies, planning and all day to day marketing activities.
- Research product offering and competitions to develop effective branding strategies.
- Running social media marketing channels including Facebook, LinkedIn, YouTube
- Design artworks, Banners, Videos for social media channels
- Look at promotion options to optimize initial launch and control budget for new Greysons Enterprise; Greysons Kitchen
- Represent company at off-site advertising production locations.
- Research for new and best options for advertising company and brand awareness.
- Compiled company brand portfolio and brand manual.
- Promotion of brand awareness through Social media, Social site, architecture magazines (Archi times, Buil plus, A+i etc), BTL activities (Expo promotions) and outpost promotions..
- Prepare detailed marketing budget for daily, quarterly and yearly basis.
- Developing and managing ATL campaigns across print media and social media.
- Plan and successfully execute BTL activities.
- Broadcast and manage online platforms (Facebook, Linkedin, Youtube and Adwords) to ensure the positive word of mouth.
- Find out best marketing and promotional material and get them distributed for PR promotions within planned budget.
- Generates leads upon Facebook, Google Adwords and Linkedin for sales team and to ensure leads are being utilized.
- Analyzing the success of marketing campaigns and creating reports.
- Plan yearly - quarterly marketing budget and execute marketing campaigns accordingly.
• Negotiate with vendors to get the quality product at the best price.
• Assess quotations and negotiate with the vendors for promotional campaigns.
• Execute brand launches, mall and in-store activation for renowned international brands of perfumes (PUIG, Cartier, INCC, Alizabeth Arden, Salvatore Ferragamo, Angelini etc).
• Conduct monthly training of Retail staﬀ and Brand ambassadors and brief them regarding the existing and upcoming launches.
• Prepare Presentations of promotion idea, planning, training and execution.
• Retail store Merchandising.
• Graphics designing of headers and visuals for retail outlets, using adobe Photoshop/ illustrator.
• Video making / editing using adobe Photoshop and adobe professional pr
A premium paid media agency based in Dubai. Honored with getting big names on its clientele.
- I used to run social media campaigns for community management and increase website traffic