Launched effective marketing campaigns to promote A level & Early Year admissions, which included activities such as Open days, Education Expo, Radio shows, Morning shows, Playdates, Campus Inauguration, Mall activation, etc.
Executed Campus branding across 60 schools of Southern Region by installing Roman Banners, Backlit boards, and revamping the admissions area.
Devised yearly Marketing plans and budgets for Southern Region, in line with company goals, by setting realistic timelines and checkpoints.
Ensured timely development & execution of all marketing material & collaterals such as Newsletters, Calendars, Admissions packs, Citizen Magazine, Admission banners, flyers & standees.
Improved and boosted brand image by implementing focused PR plan for Region-wide events.
Partnered with renowned companies like Lucky group, Ufone, Santex, AA Joyland, Onederland, Engro Corporation, WWF, etc. as part of Business Development projects.
Devised and deployed online marketing plans with effective social media and viral video campaign strategies.
Developed the entire customer service department after assessing parental queries, which curtailed withdrawals by 20% and increased the satisfaction of stakeholders.
Serving as a liaison between Top Management, Schools, Customers, Internal creative team, & agency networks.
Managed hiring for certain roles and actively coordinated talent management and recruitment.
Initiated and deployed Youth Programs in line with The City School’s value-based education to fulfill CSR objectives.
Maintained standardized marketing communication across social media pages of the Southern Region as per the brand guidelines.
Reduced corporate expenses by driving cost-effective vendor and supplier purchases.

Analyzed international and local steel market for developing pricing strategy & forecasting production & sales revenue plan to report market changes through reports & presentations.
Developed marketing collateral for the company to be launched through different mediums catering to Automobile, Engineering, & Appliances sector.
Streamlined all the correspondence between Aisha Steel Mills & other entities such as FBR, EDB, PAPAAM, etc.
Initiated Business development projects by analyzing market trends & communicating with potential customers for the identification of new business opportunities in the local & international markets.
Increased brand awareness by participating in annual exhibitions organized by PAPAAM.
Developed & maintained Company website, Facebook page, & other social media platforms.
Established Export & sales policies to set procedures for Export marketing.
Handled key customers of the company & ensured that all sales targets are met.
Worked over new product development in the Flat-Rolled Steel industry to meet local & international demand.

Devised content to effectively conduct workshops at IBA, Dow University, Agha Khan University.
Developed media plans for different projects of The World Bank.

Conducted market research of competitive brands to devise the new menu for Heyday Ice-cream.
Successfully executed product photography after coordinating with food photographers.
Developed social media plan for the next six months and liaised with the graphic designing team to create engaging content.
Developed franchising plan for Heyday as part of the business expansion model.
Recruited and trained staff for current and upcoming outlets.
Increased brand awareness by implementing focused PR plan involving food bloggers.
Organized 3 outlet launches of Heyday which involved dealing with agency networks & vendors.

Encouraged student learning by conducting tutorials for the students, leading to improvement in the average grade. I also facilitated the teacher by checking assignments & updating grades.

Worked upon British Council’s National Advocacy campaign which had a reach of 24000 people and involved dealing with advertising agencies and production houses.
Led British Council’s Brand Ambassadorship program involving best students from all over Karachi which entailed their recruitment, selection and designing of online and offline marketing plans for this program
Managed Fashion DNA Pakistan talks and Library Launch held at British Council, involving high end designers, bloggers, event managers, faculty members, etc.

Worked over the data of OMC’s, their comparison with Byco, studied the concept proposals of their retail stations for development of a data base and converted it into a feasibility report and presentation