خلاصہ

Always open to learn from the people around and teach what I know. Currently, on the path to discover my true potential through opportunities. I like to explore and upgrade my skills. My curiosity to learn drives me to become lifelong learner. I believe work ethics, passion, focus and steadfastness have enabled me to achieve success in my life.

تجربہ

کمپنی کا لوگو
RESEARCH EXECUTIVE PROJECT MANAGEMENT & CLIENT MANAGEMENT
AC Nielsen Pakistan (Pvt.) Ltd
دسمبر ۲۰۲۱ - موجودہ | Karachi, Pakistan



Supporting manager on day-to-day project execution i.e. designing / i nputting questionnaire, extracting data, analyzing data and link testing etc.
Ensuring timely and proactive communication with partner divisions like data processing, data collection, vendors & other NielsenIQ offices to facilitate smooth project execution
Checking data for errors and ensuring that materials to operations & other support teams are sent on schedule
Drafting reports and attending client presentations to support as required
Effectively briefing internal teams on the project requirements
Proactive communications during the project lifecycle to managers and clients as appropriate e.g. status report updates, highlighting data issues
Ensure proper process protocols are observed throughout the project lifecycle

TOOLS USED SurveyToGo, Survey Reporter, Cintral

کمپنی کا لوگو
Marketing Executive
RAMADA HOTEL BY WYNDHAM
اپریل ۲۰۲۱ - دسمبر ۲۰۲۱ | Karachi, Pakistan



Managing social media pages and responding to customers\' queries
Planning and creating social media calendar and postings
Increasing overall customer footfall through digital marketing
Engaging the audience through posts, email, reviews and testimonials
Generating leads using Google Ads and Facebook Ads
Creating alliance with different brands and influencers for promotion
Collaborating with other departments to manage reputation

TOOLS USED Canva, Crello, Mailchimp, Asana

کمپنی کا لوگو
Brand Coordinator
Salsoft Technologies
دسمبر ۲۰۲۰ - اپریل ۲۰۲۱ | Karachi, Pakistan



Planning calendar, coordinating cross-functional activities and planning processes
Planning & executing media actions on all channels
Social media marketing for in-house brands
Managing a team of people working on brand initiatives
Overseeing new and ongoing marketing and advertising activities
Devising innovative growth strategies
Collaborating with sales team for specific strategies for clients
Creating and implementing brand changes as per the requirement
Managing timelines, and ensuring timely completion of all deliverables

TOOLS/SKILLS LEARNED SEMRUSH, GOOGLE ANALYTICS

کمپنی کا لوگو
Project Coordinator
Sky Systems
فروری ۲۰۲۰ - دسمبر ۲۰۲۰ | Karachi, Pakistan


Research and gather market intelligence
Maintaining relationship with the existing and potential customers
Maintaining relationship with different clients and negotiating the rates.
Creating customer database and executing email-marketing campaigns for existing and potential clients
Conducting monthly meeting with clients to discuss digital marketing performance and strategies
TOOLS USED G suite, Hubspot CRM, Jobdiva, PowerBI

تعلیم

Insititute of Business Management
ماسٹرز, ماسٹرز ان بزنس ایڈمنسٹریشن, MBA (Marketing)‎
Marketing
CGPA 3.4/4
2021
Institute of Business Management (IoBM)
بیچلرز, بیچلرز ان بزنس ایڈمنسٹریشن, BBA (marketing)‎
Marketing
CGPA 3.08/4
2019

پیشہ ورانہ مہارتیں

ابتدائی Business Development Consultancy
متوسط End To End Sales
متوسط Fluentent in English
ماہر Sales Acquisition
متوسط Social Media ROI
ماہر Transaction Record Management

زبانیں

متوسط انگریزی
متوسط اردو

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Habib Bank Limited (HBL)
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