• Assessing and enforcing sales tax on services from taxpayers in Sindh
• Auditing accounts and returns  of tax payers to access short payments
• Conducting hearings and issuing notices to tax payers to ensure compliance in sales tax payments
• Preparing and presenting reports of tax collection and comparison through multiple online portals
• Assisting Assistant Commissioners in other tasks and duties
• Enforcing overall IT and improvement projects
• Coordinating and acting as a liason between multiple stakeholders for execution of projects

• Managed successful launches of 4 new SKUs, handling PR and Digital campaigns for each of the launch• Built customized dashboards on Google Analytics, Data Studio and Power BI for Ecommerce KPIs• Created a stock forecast model for Butterfly’s Ecommerce channels from scratch, reducing stock out rate by 80%• Planning & Execution of promotional strategies for Ecommerce and preparing monthly performance reports• Coordination with multiple agencies for Website Developments and other Digital, PR, BTL and CSR campaigns

• Responsible for growth and P&L of Ecommerce channels and managing performance marketing, SEO, digital content and PR campaigns• Managed the launch of Butterfly Hero Campaign TVC from ideation & production to execution & airing on traditional and digital channels• Initiated a highly successful BA program for the brand, managing the overall project with 100+ BAs across Pakistan• Project Lead on vending machine program, handling the product development & coordinating with external parties• Revamped and shifted the company’s marketing and ecommerce dashboards to Power BI for effective & real time reporting• Prepared the strategic sales forecast plan for the brand for next 5 years based on vision & strategy set by the top management• Led the project of SAP integration with Ecommerce website for a smooth and automated stock forecasting process for Ecommerce• Assisting in launches of new brands & categories by identifying gaps, calculating market sizes & executing the launches• Monitoring & analyzing data sets from Consumer Panel, Salesflo, Facebook Pixel, Google Analytics, Data Studio & Power BI dashboards to track ecommerce & brand’s KPIs, suggest data driven corrective measures & provide key consumer insights

Projects:1. Launch of Butterfly\'s Ecommerce Website-Scrutinized the website critically when in the phase of development, got the errors and bugs fixed, worked on the content and creatives, added more website features such as Push Notifications, Pop Ups, automated emails etc. with the help of developers.-Worked on the backend admin panel of the website and suggested the analytics(Including relevant figures and charts) needed for the Ecommerce dashboard.-Developed a full-fledged Marketing Plan for the launch of Butterfly E-Commerce website and presented it to the top management.-Coordinated with the digital agency on daily basis for all the campaigns on social media and other channels and as well as handled and reviewed the Search Engine Optimization(SEO) of the website through the agency.2. Retail Audit-Conducted Market Visits on weekly basis throughout the internship period and covered more than 100 different retail outlets of different areas of Karachi-Suggested corrective measures and areas to improve based on the Numeric and Weighted Numeric calculated from the data collected during market visits-Prepared detailed reports on the visits, covering strategies of competitors and suggestions for improvement in trade marketing and other areas.3. Competitive Analysis-Did an extensive Competitive Analysis for the brand covering strategies and activities of all major competitors on TV, Digital, Retail and other mediums.Other Tasks-Monitored the company\'s portal on Daraz.pk on daily basis, and executed weekly campaigns on Daraz-Developed Standard Operating Procedures(SOPs) for the online customer journey, delivery process flow and the supply chain process of ecommerce website and presented them to the top management.-Worked on the creatives and directed the creative agency to make designs/artworks for different campaigns

Conducted surveys for developing Business Confidence Index to suggest changes in country’s monetary policy

-Learned and worked on various digital marketing tools and softwares used by E commerce websites including SEO, Google Ad words, Google Analytics, Email Marketing, Shopify, Mail Chimp and many others.
Automated the customer response process by designing and applying messenger Chatbots using ManyChat for the company\'s official Facebook page
-Handled all the social media channels of the Company, uploaded content, placed ads and responded to customers on daily basis.
-Updated the website and gave ideas on website editing to make it more attractive and User Friendly for customers, updated its content and improved the product category sorting.
-Developed creative brief for banner drafting for graphic designers and got the artworks made for the website banners, push notifications and other display ads.
-Planned and executed the company\'s daily, weekly and monthly digital marketing campaigns.
-Worked in the Supply Chain Department, and designed models using Google Sheets making communication and information sharing quicker and easier between the departments.

-Analyzed the product strategies of agency\'s trade marketing clients including Coca Cola, EBM, Abu Dawood etc-Reviewed previous services and campaigns offered to Coca Cola & other clients and suggested more trade marketing services and products which can be offered to them-Brainstormed more 300 new ideas on personalized products that could be launched for its new online ventures-Yonto and Avenue2c-Prepared a list of all Small Medium Enterprises(SMEs) which could be targeted and also gave ideas on what products could be offered to them-Worked on company\'s social media platforms and learnt how to place ads on Facebook, Instagram, Twitter etc-Set the target market for a Facebook ad for personalized wooden notebooks, which was one of its best selling products-Analyzed customers responses and data, and suggested strategies to improve the conversion rate.

Assisted different departments of the trust and proposed various marketing strategies for its promotion
Visited different areas in Karachi and went on a trip to Interior Sindh to inspect multiple projects