Key Responsibilities
• To ensure the business enhancement in the North Region .
• System automation impelementation accros region.
• Confirming the Distributor ROI feasibility
• Capability Building of the Team
• Trade Promotions and Brand Building activities in the region

• The Key Responsibility to ensure the business growth across Afghanistan.
• Trade Marketing and brand building activities.
• New product innovation (Fanta Red apple / Pomegranate) in Afghanistan.
• Channel architecture in the Kabul City.
• Responsibility to build the Distribution Channel net work in the country.
• Responsibility to develop the capability of the team.
• System enhancement as per the TCCEC in Kabul & Outstation Regions.
• Business expansion Spoke-Hub Business Model Implementation across Country.
• Every Outlet Survey and EDGE (Every day great execution) agenda should onboard.
• Brand building in the HORECA channel.
• Brand Promotion- budgeting & activities ( ATL/BTL )
• Localized promotion + TCCEC theme should took place
• On the job Team Training on Merchandising (Availability & Visibility )
• Stock Management FIFO implementation to minimize the stock damages & expiry.

• The Key Responsibility to ensure the business growth in the North.
• Responsibility to develop the capability of the team.
• Responsibility to establish relationship with the Key Govt and Semi Govt Organization for the future business enhancements strategies.
• Synchronize the key customer among the bunch.
• Ensure to secure the company credit in the Market
• Business expansion through Direct & Indirect Coverage
• Brand Promotion- budgeting & activities ( ATL/BTL )
• System implementation is the key objective
• Income generated oriented business drive.

• The key role of the Business Development Manager is to establish and manage the business development and sales activities in Afghanistan.

• Portfolio Drive ( Personal Care category / Food & Detergent category )

• Infrastructure development and Establish business feasibility model.
• Business expansion across the Country through Direct & Indirect Coverage
• Brand Promotion- budgeting & activities ( ATL/BTL )
• Achieve short and long term business and financial objectives, to increase sales and market share while maintaining the margin expectations of the organization.
• Develop and execute the Business Plan and Marketing Plans for Afghanistan and subsequent work on the execution of such agreed plans to align and maximize the respective marketing and sales efforts in Afghanistan.
• Re-org the Walls Ice cream Business in Afghanistan and make the business Profitable.

• Educate & Train the recourse according to the Business norm.

• Developed Dedicated operation network in Afghanistan

• Establish 7th Region in the Unilever geographies. (Founder of the Jhelum Region in 2011)
• The total responsibility of the Regional sales force and ensuring the best utilization of company resource aligned with company goals.
• Leading a team of 40 Unilever direct Employ & around 50 Distributor across the region.
• Delivering the Full CD agenda of More, Better & better serviced stores in the region.
• Ensure all new initiatives are launched as per company guidelines in the region
• Delivering consistent growth across all categories and geographies
• Ensuring future investments / infrastructure budgeting planning at customer level
• Implementation of JBP and DBP at customer level
• Ensure all communication and intention of Brand teams is appropriately expressed and effectively executed through respective Area managers and Territory Managers
• Devise cost effective strategies to increase product reach(Weighted and Numeric)
• Assess future needs of the market place in each category & develop strategies to fulfill their demand
• Ensure uniformity of company policies and disciplines among regional sales team.

• Responsible for managing Unilever business in the Area, through different channels.
• To achieve targets, both in value & volume, of the Area through effective & regular monitoring.
• Planning and managing sales strategies for a family of strong brands like Surf Excel , Lux, Lifebuoy, Fiar & Lovely, Ponds, Sunsilk, Clear, Lipton Close up, Blue Band, Energile, Energile Ready To Drinik (RTD) Glaxose- D, Rafhan and Knorr.
• Up gradation of distribution operations and their implementation in true spirit.
• Leading a team of 6 Territory Managers & 27 Towns through effective monitoring, evaluation and coaching.

• Responsible for managing OOH business in Territory at HORECA channel.
• Supervising sales team comprising of sales representatives, customer development officers, key account officers and vending team.
• Recording/ reporting competitive products and pricing
• Responsible for new customer development.
• Implemented Company’s sales promotional activities.
• Achievement of coverage and productivity targets.
• Keeping focus on cycle priorities to ensure that they are met properly