As a Social Media Marketing Manager at Tecmyer, I lead a dynamic team of 6-7 talented individuals to drive impactful, data-driven results across all social media channels. My role encompasses the full spectrum of social media management, from crafting strategic content calendars and overseeing high-quality content creation to optimizing eCommerce sales and executing successful B2C and B2B projects.With a focus on measurable growth, I ensure our team consistently delivers engaging, results-oriented campaigns that elevate Tecmyer's brand presence and drive meaningful customer engagement.

As a Digital Marketer at MaxMyer, I am responsible for creating engaging and targeted content across social media platforms to drive traffic to our website. I analyze performance data to refine strategies, optimizing campaigns for increased reach and conversions. I also manage and execute paid advertising campaigns on Meta platforms (Facebook and Instagram), ensuring that ads are tailored to maximize engagement and return on investment (ROI), while aligning with the company’s brand and business goals.

Create and implement comprehensive digital marketing strategies that align with company goals and target audience needs.
Utilize Google Analytics and Clarity to monitor and analyze website performance, user behavior, and campaign effectiveness.
Prepare detailed reports and presentations on campaign performance, ROI, and key metrics.
Provide actionable insights and recommendations based on data analysis.
Collaborate with content creators and designers to ensure brand consistency and high-quality output.
Plan, execute, and manage online advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
Optimize ad campaigns for performance, targeting, and budget management.
Conduct thorough competitor research to identify market trends, opportunities, and threats.
Analyze competitor strategies and performance to inform and enhance our marketing approach.
Analyze competitor strategies and performance to inform and enhance our marketing approach.
Oversee the execution of marketing projects from conception to completion.
Manage timelines, budgets, and resources effectively to ensure project success.

As a Social Media Specialist, my duties include:

Managing all social profiles including Facebook, YouTube, LinkedIn, & Twitter.
Planning of social media strategy for the social platforms of Kissan Engineering, CleanAll Solutions, ToolsHQ.Pakistan & Millennium Cable Industries.
Magento 2 & Wordpress websites handling.
Planning of marketing strategies to help drive traffic and engagement to the website.
Produce content for social media channels.
Keep up to date with any social media trends.
Regularly monitor competitor social media sites.
Create social media performance reports on a monthly basis.
Also acting as a website supervisor to create creative and effective campaigns to drive more traffic and conversions (ToolsHQ.Pakistan/Canada/MCI/KissanEngineering/Cleanall Solutions).
Creating digital ads for Facebook via ads manager for brand awareness and reach potential customers/consumers.
Creation of digital ads via Adwords Express (PPC).
Website traffic analysis via Google Analytics, Google Search Console.
On-Page SEO for Kissan Engineering.
Keyword Research via Google Keywords.
SMS Marketing for Kissan Engineering.
Email Marketing via MailChimp.
Brainstorming new ideas for a boost in sales.

Managing the social media pages for WARDA was a great experience and a
great learning journey. I have a passion for social media because it is an
effective tool for connecting people. It’s the key to developing relationships
with consumers and understanding their behavior. My skills have allowed me
to craft effective campaigns that have received much engagement and
responses and good conversion too. I have also worked with Hootsuite and
Buffer, efficiently managing a content schedule regularly.

As a Social Media Executive my duties included but not limited to:

• Social Media Handling which includes regular posts on social media channels,
Instagram-stories, shoot live coverage during campaigns, etc.
• WhatsApp Marketing for digital catalogs and special offers.
• Planning of social media campaigns to help drive traffic and engagement to
the website.
• Produce content for mobile marketing & social media channels such as
Facebook, Instagram, WhatsApp, Snapchat, etc
• Ensure engagement on different pages and posts on social media platforms.
• Monitor trends in social media tools, applications, channels, design, and
strategy.
• Implementation of post boosting and paid campaign strategies on a social
network.
• Managing almost all activities on the website from uploading of products to
updating web-banners.
• Creation of social media posts in coordination with the graphic designer.
• Providing references for E.Com Shoot.
• Competitive Analysis of Brands.
• Customer Service Supervision.

Established and maintain a centralized archive of marketing materials and communications that is accessible to various functional groups internally.

Monitored competitor activity.
Contributed to and developed marketing plans and strategies.
Maintained, updated customer databases.
Arranged for the effective distribution of marketing materials.
Provided exceptional customer service promoting the company's products and services.
Resolved problems and assisted customers with emails, calls and social media.

As a role of social media marketing, I helped to implement the processes and systems to gather, package and interpret data from social media channels. Focused on all things social media including setting up and managing all social profiles, monitoring what is being said about brands and responding when appropriate, engaging with members.