HAC Agri Ltd. was incorporated in 2015 with the intention of setting up new innovative standards in pioneering a CA (controlled atmosphere) storage facility, the first and only one of its kind in Pakistan. HAC Agri is committed to serving the agricultural sector in Pakistan by providing high-quality fresh and hygienic fruits and vegetables to national and international customers.ABOUT ROLE:• Developing strategies for long-term business growth; developed a 10-year business plan (three statements) for management that supports long-term business success. Additionally, I created multiple financial models for investment purposes.• Providing recommendations based on the analysis as to what would be the best investment option that would yield more profit margins for the organization. Developed a thorough understanding of the core business and suggested opportunities for improvement; by creating a product portfolio and recommending sales tactics, revenue increased by 109% in FY21 and 50% in FY22.• Implementing zero-based budgeting and cost-cutting strategies for reduction in leakages to a manageable level which resulted in yearly operating cost savings of PKR 12 million.• Preparing Cashflow projections with 12 months horizon (rolling estimates) every month for cash flow management.• Conducting detailed financial analysis, which may include advanced financial modeling, profitability analysis, return on investment, monitoring business issues, and impact on the bottom line. Preparing presentation materials to be used in both internal and external meetings. Stayed abreast of macro developments as well as key trends and drivers for the company.

ECS is one of the most recognized names in the Pakistani footwear industry that has around 80 brand outlets in more than 40 cities in Pakistan.ABOUT ROLE:• Prepared financial feasibilities for new projects including shops & ensured annual budgets are derived from & in line with those feasibilities to maximize the company\'s profit; created detailed financial feasibilities (using the DCF model) to evaluate investment in multiple new retail stores valued more than PKR 250 million.• Prepared Cashflow projections with 12 months horizon (Rolling estimates) for cashflow management and beforehand financing needs for the new investments.• Developed & Implemented the Company\'s budget and analyzed the financial information (OPEX, CAPEX) to ensure all are within budget. Identified & report variances between budgeted and actual financial results; implemented Zero-based budgeting that saved leakages up to PKR 3.5 million (Annual).• Automated Financial Statements & other financial reports in Power BI (Service) with professional assistance.• Identified any loss-making shops by carefully examining each existing shop\'s profitability; provided recommendations that turned 2 existing loss-making shops into profitable ones.

Sefam was established in 1985 with the aim of manufacturing and retailing quality embroidered fabrics, equal in quality to the best in the world, made in Pakistan. Sefam started out with the Bareeze brand of embroidered designer fabrics but has now grown to a family of 11 brands (Bareeze, Bareeze Man, Home Expressions, Minnie Minors, Chinyere, Rang Ja, Super Squad, The Entertainer, Kayseria, Shahnameh, Leisure Club) each of which is the largest in their category in the Pakistani market.ABOUT ROLE:• Prepared financial feasibilities for new projects including shops & ensured annual budgets are in line with those feasibilities to maximize the company\'s profit; developed detailed financial feasibilities (using the DCF model) to evaluate investment in multiple new retail stores valued at more than PKR 450 million.• Prepared Cashflow projections with 12 months horizon (Rolling estimates) for cashflow management and beforehand financing needs for the new investments.• Planned & Implemented the Company\'s budget and analyzed the financial information (OPEX, CAPEX) to ensure all are within budget. Identified & reported the variances between budgeted and actual financial results; prepared each of 11 brands\' annual hybrid budget (incremental & zero-based) and consolidated it into a master budget.

Fast Cables Limited is Pakistan’s leading and most trusted electrical cable manufacturer and one of the most reliable brands in the Cable Industry of Pakistan and the choice of leading electrical consultants, engineers, and architects in the country.ABOUT ROLE:• Prepared monthly, quarterly, and annual financial reports; initiated detailed monthly sales reports to the board highlighting issues in specific segments and provided recommendations.• Reviewed and recommended changes to SOPS; highlighted weak internal controls and revised SOPs to overcome those weaknesses.• Prepared annual budget according to company guidelines and in a manner that caters to all departments. Identified variances & reasons for the discrepancies between actual vs budget; implemented hybrid budgeting by replacing incremental budget and reduced 12% operational expenses.• Performed month-end closing tasks including preparation of various journal entries in addition to other assigned corporate accounting functions.• Assisted the manager in automating the various financial reports.

I was responsible to perform month-end closing tasks including preparation of
various journal entries in addition to other assigned corporate accounting
functions, Analysis of financial statement, Variance Analysis & reasons for discrepancies between actual vs budget, Expense Matrix Analysis, Reviewing and recommending changes to SOPS.

Ernst & Young
Ford Rhodes Sidat Hyder & Co. Chartered Accountants

I was responsible for conducting Internal Audit and other related
engagements through planning, execution and conclusion stages in
accordance with International Accounting Standards and the EY
Global Audit methodology.

Some of my major clients and areas of work were:
Pakistan Stock Exchange (formerly LSE)
Punjab Small Industries Corporation (PSIC)
Servis Industries Limited (SIL)