I am a self-motivated and result-oriented professional with 3 years of Digital Marketing experience: Facebook Lead Generation, WhatsApp Messaging, Page & Post Likes Campaigns, Marketing Budget Planning, Google Play Store Optimization (ASO), Canva Designing. I am BS Electrical Engineering Graduate. I have been a Project Manager Intern at NUST, Social Media Manager (managed 30+ brands and delivered qualified B2C leads using Facebook Marketing Campaign) at Wurfel-IT, Digital Marketing Specialist at ABCData (Ranked app on top 3 rankings on Google Play Store) and currently I am working as Digital Marketing Specialist at The Alper Inc (delivered potential B2B leads using Instagram). I have recently started SEO and PPC (Google Adwords) for B2C Marketing. I started a Side Hustle (chotakhokha.com) to keep myself updated about Social Media Marketing especially Facebook campaigns.
B2B Marketing: Onboarding Businesses using Instagram and Cold Emailing by scraping data from free directoriesB2C Marketing: Google Adwords (PPC), Facebook and Instagram Campaigns, Instagram organic customers/followersSocial Media Handling: Facebook, Instagram, LinkedIn, TwitterCold Emailing: Designing email template using Canva and emailing using Bitrix24Social Media Updates: Designing company partners services and promoting them organically
Managing social media accounts: Facebook, Instagram, LinkedIn, Pinterest, Medium, Quora
App Store Optimization: Keyword research, optimized content writing
Canva Designing: Mobile App Screenshots, Social Media Posts
Wordpress SEO: Keyword Research, Keyword Spying, Competition Analysis, Technical SEO
ASO Tools: Sensor Tower, App Follow
SEO Tools: Ubersuggest, Moz, SEM Rush, Majestic, Article Forge
Managed social media accounts: FB, IG, LinkedIn and Twitter for various brands
Created relevant and optimized target audience
Planned, Monitored and Optimized Facebook Campaigns
Generated Leads for different clients and for the company itself
Researched and created social media copywriting
Assigned designers and content writers social media tasks
Handled social media queries: Good/bad recommendations /comments/messages and questions
Handled clients and their concerns
Created and presented easy to understand Facebook Analytics Report
Technology Transfer Office (TTO):
Organized World’s Largest Telecommunication Application Development Hackathon (TADHack) Global 2017 at NUST, Islamabad
Written content for brochure design for delegation representing ORIC-NUST to Iran
NUST Placement Office (NPO):
Acquired of internship joining status of 6000 students of NUST
Documented CVs for job of Director (I&C)
Technology Incubation Centre (TIC):
Updated entrance details of incubatees
Identified and provided useful URLs for TIC incubatees
Listed applicants for Student Startup Business Center (SSBC)
Documented business focus, business product, contribution of TIC and suggestions of incubates
Made follow-up calls to confirm the attendance of representatives of every startup at the event ‘Funding opportunities’ and media coverage of the event
Compiled contact details of faculty of NUST
Organized Techstars Startup Weekend powered by Google
Professional Development Centre (PDC):
Compiled and systematized contact details of industry leaders and participating professionals to schedule more workshops in future
NUST Intellectual Property Office (NIPO):
Documented of progress of NIPO for Pro-Rector (RIC)
Proposed NIPO services to Mirpur University of Science and Technology (MUST)
Career Development Centre (CDC):
Researched and updated content for Resume Writing, Employability Skills and Internships
Proposed technical improvement in CDC Services to minimize coordination of departments and reduce time consumption using NUST Mobile App and Appear.in (Now whereby.com)