Led the vendor management operations across major metropolitan cities (Karachi, Lahore, and Islamabad), managing a diverse portfolio of vendors in the electronics and mobile category.Supervised and mentored a team of vendor managers, setting performance KPIs and driving accountability, collaboration, and operational excellence.Built and maintained strong relationships with vendors, ensuring optimal pricing, timely stock availability, and smooth procurement processes.Negotiated high-value contracts and strategic deals to enhance product assortment and improve profit margins.Collaborated with internal departments (category, logistics, and finance) to align supply chain operations and improve order fulfillment.Analyzed sales trends, vendor performance, and market dynamics to identify new opportunities and eliminate inefficiencies.Played a key role in expanding the vendor base and increasing regional supply coverage, contributing to the overall growth of the platform.Ensured compliance with company policies, SLAs, and quality benchmarks across all vendor touchpoints.

Managed and grew sales across the southern region of Pakistan, covering key cities like Sukkur, Hyderabad, and Quetta.Led regional sales teams, monitored KPIs, and ensured monthly targets were consistently met or exceeded.Implemented market strategies to increase brand visibility and improve retail performance.Built strong relationships with distributors, retailers, and key stakeholders in the mobile phone market.

Spearheaded regional sales operations across Sindh Pakistan, ensuring consistent achievement of monthly and quarterly sales targets.Developed and executed regional sales strategies aligned with national goals.Managed a team of 20 sales executives, providing training, performance feedback, and motivation to drive high-performance culture.Built and maintained strong relationships with distributors, dealers, and retail partners to optimize channel performance.Conducted market analysis and competitor benchmarking to identify growth opportunities and respond to market trends.Monitored KPIs, prepared detailed sales reports, and collaborated with upper management for strategic planning.Ensured effective implementation of trade promotions and marketing initiatives in the region.

Managed and expanded sales operations within assigned territory, consistently meeting or exceeding monthly and quarterly sales targets.Built and maintained strong relationships with retailers, distributors, and channel partners to drive product visibility and availability.Supervised and coached a team of sales representatives, ensuring effective territory coverage and performance tracking.Executed sales strategies and promotional campaigns to increase market penetration and brand presence.Analyzed market trends, customer needs, and competitor activities to identify growth opportunities and make data-driven decisions.Ensured timely collection of payments and managed credit control in coordination with the finance team.Prepared detailed sales reports, forecasts, and performance reviews for senior management.