Drove Sales by developing opportunities and driving to close with understanding of value proposition relative to the market
• Developed and closed business opportunities with strategic accounts throughout the Middle East region, GCC, Germany, Russia, India, China, France, USA and UK to meet assigned business objectives. Lead and influenced international sales teams in event decisions.
• Responsible for building Dubai Parks and Resorts MICE business as well as developing products to be sold to DMC’s.
• Responsible for devising and executing project strategy to achieve event quality targets by managing and coordinating among teams involved in the project process.
• Worked with internal management to identify, qualify, and develop sales opportunities; deliver value proposition, sales presentations, competitive positioning.
• Prepared successful offer (pricing proposal, knowledge decks, packaged product offering, marketing).
• Developed cross-functional/organizational relationships. Park operations, F&B operations, Procurement, VIP tours operations, Entertainment operations, Security, Transport and Marketing
• Represented and prioritized customer requirements with internal solutions development/cross functional team.
• Prepared and delivered presentations to existing/potential customers to educate and generate interest in new products.
• Independently demonstrated the ability to provide direction to company-wide resources in support of account strategies and proposals.
• Provided detailed weekly reports on activities, progress and concerns. Participated on multiple weekly calls requiring management updates.
• Managed Motiongate and Bollywood Parks Dubai brand reputation and positioning, while facilitating internal and external communications. Ensured maximum media positive news coverage via relationship with media both in UAE and India.

Managing Bollywood Parks Dubai brand reputation and positioning, while facilitating internal and external communications. Ensuring maximum media positive news coverage via relationship with media both in UAE and India.

Working closely with corporate sales team on corporate event initiative focusing primarily on group sales to increase Park Footfall and plan, execute and close to target quality of experience.

Responsible for co sponsorships with partner brands. Liaising with different brands as well as maintaining relationships, ensuring mutually beneficial partnerships are carried forward.

Organizing in park events on regular basis in line with the brand message for the season, ensuring throughout that the brand messaging remains consistent and the experience remains Amazing.

Working closely with the principal designers and director, identified business opportunities and target groups in the market in line with the USP of Brillance (formerly exclusive interiors), to help business flourish as well as serve a market that exclusive interiors is meant to cater.

Developed and implemented successful category strategies by understanding the needs and motivations of Sefam\'s potential & existing customer base across all 18 brands portfolio and used this knowledge to drive sales to above and beyond performance targets.
•Responsible for maintaining key internal stakeholder relations, acting as chief liaison with Trade Marketing and Sales teams.
•Developed and Implemented business development growth strategies, retail strategy and marketing / PR strategy for all Global Retail Brands under the strategic alliance of Sefam with global organizations;
Armani Collezioni,
The Entertainer UK
Polo Ralph Lauren
Bareeze & Bareeze Man.
•Managed marketing function of the brand team in order to deliver on the brand-marketing strategies, including product development and implementation of these strategies through marketing campaigns, maximizing return on investment.
•Developed brand-marketing strategies to match the position of the brand in its product life cycle. Lead the portfolio assessment and implemented management plans created in conjunction with the board of directors.
•Developed plans to market products through innovative promotional campaigns, utilizing the full marketing mix as appropriate.
•Undertook complete analysis of the effectiveness of strategy and monitored implementation - Full budgetary responsibility for ensuring promotional campaigns are within agreed spending limits.
•Influenced the sales management and sales teams to ensure promotional campaigns are executed appropriately. Liaised closely with all relevant brand team support functions as required. Prepared brand plans, updates and long-range plan (LRP) in area of product responsibility.

Additionally, profiling and hiring of new recruits. Preparing tests, conducting interviews and finally training new hires. Spearheaded Corporate PR

Accomplishments:
Selected as agency\'s Knowledge Manager by Coca Cola for Coca Cola portfolio: Coke, Sprite, Fanta, Minute Maid.
Successfully executed media planning and buying for highest rated music show in Asia: Coke Studio. Launched a digitally centered Music campaign \'FANTA ROCKS\', badge brand IMC campaign \'Sprite Nights\' and \'Obey You\' that exceeded targets on Radio, TV, Mobile and digital for most viral sparkling brand campaign.

• Made decisions in conjunction with the Clients, in light of brand objectives, on the basis of statistics and effectiveness of past year campaigns to improve marketing strategy.
• Was responsible for leading and managing the day-to-day relationship with clients, ensuring all client activity is delivered on time, to budget and to the highest possible standard of service.
• Maintained marketing Liaison with all TV channels, Radio as well as Print.
• Planned, Strategized and Executed Campaigns efficiently, ensuring all KPIs were met before deadline.
• Brand Portfolio: Coca Cola, Sprite, Fanta, Minute Maid, Samsung

Accomplishments:
Developed Brand Strategies for Pakistan’s leading FMCG brands; Red Bull,
Nishat, Castrol, MCB, Rose Petal. Complete planning, development and
execution of Social and Media marketing plans; Nescafe & Nescafe Cold
Coffee, Nestle Acti-Plus, Nestle Maggi, Nestle Pure Life, Nestle Fruita Vitals and Nestle Crunch Visionary for \'Nescafe Basement\', winning \'Most Magnetic Branded Content\' and PAS award for Nescafe as Winner in Hot Beverages category.
• Made decisions in conjunction with the Clients, in light of brand objectives, on the basis of statistics and effectiveness of past year campaigns to improve marketing strategy.
• Was responsible for leading and managing the day-to-day relationship with clients, ensuring all client activity is delivered on time, to budget and to the highest possible standard of service.
• Planned, Strategized and Executed digital campaigns efficiently, ensuring all KPIs were met before deadline.
• Developed Brand Strategies by identifying volume opportunities and consumer needs using various brand tools for Pakistan’s leading FMCG brands; Red Bull, Nishat, Castrol, MCB, Rose Petal.
• Complete planning, development and execution of Social and Media marketing plans; Nescafe & Nescafe Cold Coffee, Nestle Acti-Plus, Nestle Maggi, Nestle Pure Life, Nestle Fruita Vitals and Nestle Crunch
• Delivered guidance to Nestle Digital Team advancing ahead with digital objectives carrying forward the team mission to: Innovate, Educate and Learn - Within the group M culture as well as beyond. Responsible for team management, assessment & development, making certain efficient flow of work within all teams. Prepared and delivered on business development by attracting potential clients.