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خلاصہ
An experiential marketing enthusiast having 4 years of experience in field of BTL marketing and Event Management. I possess strong multi-tasking skills, with ability to simultaneously manage several projects and schedules. Excellent public-facing point person for clients, customers, vendors and service providers. Tech savvy and efficiency focused.
تجربہ
BTL & Event Manager
I have delivered successful events and Below the line marketing campaigns till today. I am always able to provide 15-20% cost savings for the client and up to 30% profit margins to my employer because of my efficient negotiation skills with vendors and operating effectiveness of projects. I have worked for clients like Nestlé, Descon and TCL etc.
Manager Brand Activation (North & Central)
Successfully lead a team of Field & Project Managers which enhanced my leadership skills. I delivered successful projects to client like English Biscuits where 150,000 samples were distributed across 60 stores of Punjab and Islamabad city. This resulted in overall 20% sales increase at each store. I also served clients like Dairyland, Ontex, and Colgate-Palmolive etc
Manager Client Services
Worked as an account manager for client like Nestle and Shakarganj Foods where I executed successful BTL marketing campaigns. Most significant achievement include designing a sampling model for Nescafé 3 in 1 which resulted in conversion rate of 20%. About 480,000 wet sample were distributed across Pakistan which helped the brand to grow by 20% in 2017 and up to 34% by end of 2018. Additionally, I worked for clients like PFDC, UBL Bank, Telenor and Jazz etc.
