·        Managing the Sales and Marketing Operations of Central includes there (Recoveries, Sales Targets, Incentives, Dealer Ledgers, Route Assign, Marketing)
·         Establishes, develops and maintains effective B2B relationship.
·          Develop and Manage new and existing Dealers in Punjab Plywood market.
·         Ensure competitors positioning, availability and pricing in the market.
·         Manage Dealers aging, transportation and distribution.
·         Manage complaints of customers and follow it till resolved
·         Hit sales quotas.
·         Create sales forecasts.
·         Design and implement a scalable sales strategy

Ensuring company policies are followed.
 Resolving customer issues to their overall satisfaction.
 Maintaining an overall management style that follows company best practices.
 Providing leadership and direction to all employees.
 Ensuring best relationships with dealers and customers.
 Ensuring a consistent standard of customer services.
 Handling potential as well as dissatisfied customers.
 Providing possession of plots and NOC to customers on time.

·         Analyzing the Cement market, including competitors and customers of Kohat                White Cement through market survey and prepare daily reports of positioning,              availability and pricing of cement brands.
·         Executing marketing strategies according to different cement dealers with                    respect to their market potential like incentives, personal relations and cement            distribution system.
·         Ensure the payment recovery, transportation and distribution of cement to                    dealers.
·          Arranging the effective distribution of marketing materials