Crop Picture
NOTE: Do not upload any image that violates our Picture Policy. Doing so will result in the removal of the concerned image without prior notification.
概要
Strategic-thinking Development Practitioner with the history of working in developmental domain to end disparities and ensure inclusive sustainable development.
A well rounded management professional with 15 year+ of experience in Project Management, Communications, Marketing, PR (public relations),Engagement of Private Sector, Sustainability, Corporate Social Responsibility, Socio Economic Development, Community Engagement, Government Relations, and Stakeholder Management . Have vast experience of working with diverse range of sectors – Media Group, Education, Regulator, Energy, Inclusive Development, Social Welfare, Construction, Textile Sector and Private & Government Sector. Specialized in Strategic Communications, Crisis Management, Advocacy & Outreach, PR & Communications, Media Management, Impact Assessment, Advertising and Digital Marketing.Skilled in Project management, policy design and implementation, communications with the focus on efficient networking and negotiating. A natural leader with an ability to positively raise the public image of employer maintaining company brand content to be consistent, well timed, and newsworthy. A personable team player who relates easily to people of all background with the consultative, flexible approach and take responsibility of tasks undertaken professionally. Tactful in all communications with government and other corporate stakeholders.
My strong networking with the private sector businesses, law implementing agencies, district and federal government bodies as well as with regulatory authorities, experience of leading mega social development projects in highly security sensitive areas, successfully handling people belonging to the most conservative societies and managing all sort of crisis arising during project execution within the cultures having countless taboos without compromising the public image of organization with all the positions that I have held, as listed in my attached résumé, donates me as a strong candidate for the advertised role.
While working as Head of Department/Consultant in Government of Pakistan’s sole power regulatory authority, NEPRA, I got an experience which helped me understand the perspective from other side of business. It also helped me to tremendously enhance my networking within Pakistan’s government circles. Travelled to interior Sindh and other remote areas of Northern Pakistan for NEPRA CSR Audits and SWOT analysis. The diversified experience enabled me with the technical expertise to anticipate risks and develop mitigation strategy to save organization from any negative impact and ability to mobilize resources in sectors ranging from products to services to help them overcome all sort of developmental, financial, executional, political, and reputational crisis.
During my career, I have designed and managed multiple private and public projects in collaboration with Punjab Government, Private Sector, International Organizations and NGOs. Have developed multiple cross functional teams at different levels. I have flexible approach and take responsibility of tasks undertaken professionally and strongly believes in team work.
Seeking a position at prestigious International Organization to pursue my passion to serve humanity in the most dignified way. I look forward to the commitments where I can work for the voices of the children to be heard, the rights of women and youth to be respected, the humanity of the deprived valued and the contribution of the organization and person appreciated.
工作经历
Team Lead Sustainability & CSR
Leading company’s Social Investment portfolio of more than PKR 3.5 Billion within 16 districts in 4 provinces of Pakistan to build good reputation among local communities ensuring business continuity and sustainability
Managing social development projects conceptualization, need assessment, projects validations, budgeting, selection of implementing partners, hiring projects teams, implementation methodologies, setting projects targets, develop monitoring framework and media strategy to ensure visibility of MPCL’s social footprint
Managing Stakeholders ranging from shareholders to government agencies, political representatives, unions, local tribes and their notables, district and local administration, media, civil society, regulatory bodies and implementing partners to achieve corporate goals while building positive image of organization.
Represent company’s Social Investment Portfolio at various forums from Public Standing Committee to National Assembly and Senate, also on seminars and webinars hosted by civil society, business and government bodies.
Designed media strategy of MPCL for visibility, image building & promotion of company’s impact through multiple platforms from print to social media, create content by managing internal and supervising external production, design & development teams of multiple agencies.
Built concept of Sustainability for MPCL, its goals, values, its approach, social impact and created
content (script and graphics) for sustainability webpages. Aligned all MPCL’s social programs with UN’s SDGs
Developed 5 years plan for Waziristan Social Development ensuring sustainable inclusive development of locals to ensure enabling environment for business operations
Head of Department CSR
Managed CSR portfolio of 350+ power generation, transmission & distribution companies
Drafted power sector’s Social Investment Guidelines, 2021
Designed ‘Power with Prosperity’ vision and lead extensive outreach program
Initiated 16 CSR Projects including multiple projects with Sindh Wind Power Companies
Raised CSR investment in power sector within IPPs from 70 MN to 2.9 Billion in one year
Successfully generated 18000+ jobs in power sector through advocacy & mobilization
Performed CSR Audit for all Licensees from public to private power companies
Developed Strategy and set Annual Targets of Power with Prosperity for Power Sector
Developed NEPRA’s posts for social media platform, communications campaigns & PRs
Developed CSR Webpage for dissemination of information and to build softer image of regulator
Developed online CSR reporting & monitoring Dashboard for all 350 licensees
Designed Impact Assessment framework & Categorization of licensees based on CSR performance
Initiated, mandated, facilitated and partnered for 16 inclusive development projects
Developed Power with Prosperity Fund for Access to Energy for unserved & underserved
Designed CSR AWARDS & Green Point Index to contribute towards Net Zero Mission
Won S&P Global energy award for Roshni Baji Project managed by KE in collaboration
Team member for a study of NEPRA with IFC titled Social & Environmental Tariff Setting
Worked directly with Water and Power Development Authority (WAPDA), Pakistan Atomic Energy Commission (PAEC), IPPs like KE, Engro, HUBCO, Jhimpir Wind Power Plants, Transmission and Distribution Companies like NTDC, LESCO, IESCO, MEPCO, FESCO and all other GENCOs
Technical Advisor - Labour Standard Program
Project Management,
Monitoring & Evaluation,
External and Internal Communications,
Proposal writing and Presentations,
Coordination and Collaborations,
Partnerships,
Planning,Development and Learning,Policy Advisory,
Event Management and Experiential Marketing,
Community Development,
Consultancy,Advocacy,Counselling,Research,
Donor Mapping,Fund raising,
Crisis Management,Strategic Communication,
Organizational Operations,Training and Public Relations.
Project Director & Head Communications
Lead Group’s marketing from branding to admissions campaigns, sales & admissions
Managed Public Private Partnership Project 128 schools increasing students from 1500 to 12000
Recruited 700+ staff and provided trainings for successful project execution
Designed 1000+ Digital marketing campaigns
Successfully launched Digital Marketing Diploma with 250 admissions in pre-launch phase
Increased 25% admissions within six months and 75% increase in foot traffic
Reduced 75% dropouts through proactive engagement & customer retention strategies
Signed MOUs with NGOs, International Universities and other partners for Business collaborations comprised of Exchange programs
Managed mega events like Festive Asia, Sports Week, Job Fairs & Entrepreneurship Gala
Developed Diploma titled Web design and digital marketing’s curriculum, hired trainers, managed social media Campaigns for admission and lead 3 successful batches
Established University of South Asia’s Centre for Entrepreneurship Campus
Executive member
Director Business Development & Public Relations
Marketing, Planning & Development Head
