Plan marketing and branding objectives.
• Analyze market trends and recommend solutions according to the business
strategy
• Create and Focus Key Accounts
• Identification and conversion of growth opportunities
• Expand product solutions and offerings.
• Manage Commercial relationships.
• Prepare marketing strategies alongside other company executives and staff.
• Analyze market trends and recommend changes to marketing and business
development strategies based on analysis and feedback.
• Oversee creation and delivery of press releases, advertisements, and other
marketing materials.
• Design print ads and publications.
• Ensure brand messages are consistent.
• Gather and analyze customer insight.
• Nurture and enrich all external perceptions of the company and growth of
market share.
• Engage consumers on social media.
• Deepen relationships with all media to ensure the most effective messaging
and positioning of the organization.
• Lead all areas of content generation and production across all media
platforms.
• Drive overall CRM and direct marketing.
• Engage other organizations within the community.
• Collaborate with sales and sourcing to develop strategic partnership
activities and implement the execution framework and strategic plan on
identified opportunities.
• Develop and lead a marketing team that will develop and execute new
concepts, business models, channels and partners to position business as
innovator and leader
• create marketing presentations
 determine and manage the marketing budget
 Conduct training sessions of the team

Report directly to the CEO and have the following responsibilities

• Strategies, promotional campaigns, and promotional tools for products that serve to maximize Focus’ exposure to target markets and to generate quality sales leads.

• Generating accountability within the company by developing appropriate metrics and spreading brand awareness. Planning, managing and executing marketing plans for driving growth of the brand.
• Monitoring the implementation of operational policies, procedures and controls covering all areas of Sales activities.
• Shouldering responsibility to provide timely feedback to the Management regarding activities done with clients.
• Website content management
• Digital Strategy with particular focus on social media
• Evaluation and management of service providers corporate and non-corporate.
• Realization and management of great agreements from the negotiation to the drafting of contracts of partnership, mandates and letter of assignment;
• Managing the marketing team including recruiting including junior hires and interns
• Coordinate and prepare weekly/monthly reports for management regarding stock position, production status, LC and raw material or all other relevant information as and when required.

• Sales forecast and sales planning for the assigned region
• Develop strategies for business development and sales growth in the region
• Lead sales/operations team of the assigned region to meet the business objectives. Review, propose and organize staff training as per requirement
• Develop/manage teams for organizational objectives & personal development of staff. Actively participate in hiring of staff as per requirement
• Assign specific goals, objectives, and targets to staff. Evaluate performance on periodic basis. Take corrective measures to improve business performance of the region
• Review coverage of stocks in assigned area and develop strategies to increase & maximize coverage. Continuously expand distribution network for assigned product portfolio
• Ensure proper inventory management in all locations in the assigned area
• Ensure portfolio management of fast & slow moving products in the assigned area. Develop & propose strategies to improve sales of slow moving products/liquidation where required
• Ensure sales orders are released as per credit/payment policies. Actively review and take actions to meet financial objectives. Take steps to recover stuck credit
• Active relationship management with key accounts. Take steps & propose activities to manage & improve company\'s & team\'s relationship with the channel