Dynamic and results-oriented professional with over 22 years of extensive experience in sales, trade marketing, and customer services. Demonstrated ability to drive revenue growth, forge lasting client relationships, and implement effective marketing strategies. Proven track record of exceeding targets and delivering exceptional customer satisfaction across diverse industries. Adept at leading teams to peak performance and optimizing operational efficiencies. Seeking to leverage comprehensive expertise to drive business success in a challenging and dynamic environment.
Managing HBL Digital Distribution products in Lahore, Sialkot & Narowal Districts
• Leading a team of 4 Zonal Managers and 23 Distribution Officers for smooth execution of distribution
• Besides expanding Konnect Business in assigned area, Responsible for driving special Government projects which includes Punjab Agri Project, Benazir Income Support Program Disbursement Project and Pakistan Post Office Project.
Managing digital distribution of HBL Branchless Banking products in the assigned zone which includes Domestic Remittance, Mobile Accounts, Cash-in/Cash withdrawal and Konnect Subscription bundles. Onboarding and expansion of QR Merchants. Project member of Schools/colleges onboarding Project for fee collection through Konnect App. Managing sales staff of 15 Sales & Distribution Supervisors and Retail Sales Officers. Ensuring disbursement of Ehsaas Kafalat Payments through retail in liaison with BISP and Local Administration.
Managed sales and marketing operations, ensuring accomplishment of set business targets, meeting the ever-increasing competition from organized and unorganized structures.
• Formulated strategies & reaching out to the unexplored market segments/ customer groups for business expansion by organizing campaign and developing grass root sales network.
• Successfully organized and submitted sales targets to grasp potential for Sims, Scratch cards, Easyload, MNP, VAS, Financial Services, SahulatGhar and postpaid execution.
• Mapping client’s requirements & providing best products to suit their requirements backed up by prompt after sales service.
• Ensured franchise/distributor staff is trained on product knowledge, systems, routines & procedures and supervised of franchise KPI’s.
• Effectively develop marketing vision of Telenor and deliver all key metrics for assign relationships, including client satisfaction, retention, revenue growth, and profitability.
• Efficiently manage market study analysis to determine optimum dealer count and preferred locations, as well as revise and recommend markets and site selection to expand dealer operations.
• Successfully resolve taxation issues, dealing with vendors and scheduling Telenor promo van routes and ensuring sales from different BTL activities.
• Support sales teams in creating new opportunities in GSM, Financial Service and Internet & Handset Devices businesses.
• Partner with technical leaders to introduce new products and services to increase competitive advantage within the marketplace and achieve operational efficiency.
• Collaborate with finance and procurement department to supervise sales force of 27 BDOs.
• Successfully direct team-members, administer multiple briefs and lead projects with financial targets in mind to meet all requirements in terms of overall project delivery.
• Held accountable for Trade Marketing/Development in Central 1 region which includes Lahore, Sahiwal, Gujranwala, Sheikhupura and Sialkot belts.
• Implement best practices to improve financial performance; support service initiatives and remain committed to core values of solutions, employee satisfaction, community involvement, and financial results.
• Managed sales and marketing operations, ensuring accomplishment of set business targets, meeting the ever-increasing competition from organized and unorganized structures.
• Formulated strategies & reaching out to the unexplored market segments/ customer groups for business expansion by organizing campaign and developing grass root sales network.
• Successfully organized and submitted sales targets to grasp potential for Sims, Scratch cards, Easyload, MNP, VAS, Financial Services, SahulatGhar and postpaid execution.
• Mapping client’s requirements & providing best products to suit their requirements backed up by prompt after sales service.
• Ensured franchise/distributor staff is trained on product knowledge, systems, routines & procedures and supervised of franchise KPI’s.
• Efficiently oversaw sales and marketing activities, formulated strategic business plans, and assured profitability, revenue growth, maximum market penetration, sell-through, and client satisfaction.
• Raised sales of Recharge Business from PKR 767M to PKR 771M and grew business to 17% in 2014.
• Won regional cluster of the Month award for the month of July 2014, and nominated as top area sales head in the March 2015 in the Cetral01 Region.
• Establishing & executing strategies by undertaking competitive research, platform determination and target audience identification. Developing and leading development of plan which delivers key revenue target.
• Planning and coordinating the implementation of business plans and the penetration of new markets. Proven track record of successfully pitching for new business.
• Spearheading dynamic sales team and ensuring effective utilization of resources Ensuring skills enhancement and development of every individual in the team by providing direction, motivation, and training to team.
• Delivered support to the organization in attaining its goal and achieved the desired target; dexterously managed the sales force in a very challenging environment.
• Sustained high level of professionalism, integrity, customer satisfaction, and sales growth by utilizing a diversity of marketing methods; address needs, while adhering to customer service standards and protocols.
• Provided information and description of multiple products to educate consumers on market trends and competitive interest rates. Created high performing, competitive sales culture, and incorporated sales strategies to expand market into new territory.
• Successfully developed and maintained new business opportunities, as well as existing client relationships and executed sales plans and strategies focused on credit and active cross-selling of management.
• Developed new ideas for increasing sales by executing grass-root events to assist in beating up business.
• Coordinated the Sales and Marketing functions promoting and selling products for the company.
• Delivered satisfactory resolutions to customer issues escalated from the contact center agents.
• Formulated daily, weekly and monthly performance reports for review and to complete necessary administrative tasks.
• Provided daily direction and communication to employees and answered in a timely, efficient and knowledgeable manner.
• Skillfully developed, redesign, and maintained network, LAN, and WAN sites. Managed network devices security, including access control, control plane security, and resolve LAN and WAN issues.
• Efficiently performed program maintenance, modifications, and enhancements to systems through, testing, documenting, and training users.
• Supported in preparing general description of the propose system, including system, application specifications, personnel, equipment requirements and defines application problem by conferring with clients.
• Held accountable for installing and configuring different Windows Servers and using different problem solving and troubleshooting skills to resolve issues with the company’s server and computer systems.
• Delivered support to internet, cable TV and cable internet customers by logging their complaints.
• Provided professional and friendly customer service, greeted all customers, and resolved all inquiries and complaints in a prompt manner to ensure client satisfaction and retention.
• Expertly submitted requests to the departments to prevent re-occurring issues and recommend improvements in the procedure. Acted as a resource in resolving customer issues by utilizing best practices in customer care.
• Retained excellent relationship with clients by providing support, information, guidance, new products and opportunities, and recommending service improvements.
• Performed a variety of concurrent tasks, handled escalations, time critical issues, maintained time sensitive records and created reports.