I have been involved in brand marketing activities such as:

 Liaison with Government Institutions.

 Approvals and Recommendations.

 Publication of all publicity material to maximize brand promotion.

 Designing marketing campaigns.

 Liaison with Exhibitors.

 Communicating company message to existing customers.

 Annual sales and marketing plan and strategies.

 Planning marketing events.

 Evaluation of marketing activities.

 Training of Sales Staff.

 Marketing programs.

 Supporting Sales manager.

 Training seminars.

 Designing Technical Courses.

 Presentations.

 Planning, development and delivering campaigns as agreed within timescales.

 Keeping a check on product enlistment.

 Monitoring the utilization of rental billboards.

 Market research.

 Monitoring competitor activities.

 Script writing for electronic media campaigns.

 Direction of commercial Ads.

 Researching Markets to identify opportunities for events.

 Liaising with Directors to ascertain their precise event requirements.

 Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal

obligations, staffing and budgets).

 Agreeing to, and managing a budget.

 Securing and booking a suitable venue or location.

 Coordinating with venue management, caterers, stand designers, contractors

 Coordinating staffing requirements and staff briefings.

 Liaising with marketing and PR colleagues to promote the event.

 Coordinating suppliers, handling queries and troubleshooting on the day of the event

to ensure that all runs smoothly;

 Overseeing the dismantling and removal of the event and clearing the venue

efficiently.

 Post-event evaluation (including data entry and analysis and producing reports for

event stakeholders).

• Training in all departments warping, sizing, weaving production & quality control department, and all process and parameters in Yousuf weaving Mills Ltd Lahore.
• To check the previous day fabric grade through damage forms & take corrective
action against the faulty looms.
• To check Air Pressure, Relative Humidity, Dry & Wet Temperatures.
• To check the daily knotting & Article Coming-out plan.
• To round the looms of shed, check the conditions of beams and check efficiency, cleaning of looms, blower & floor.
• To inform Manager Weaving regarding sizing beam issues.
• To coordinate with Q.A department regarding any fabric problem.
• To check the Conditioning room & humidity conditions in it.
• To ensure that the maintenance activities, oiling & greasing schedule is properly
implemented.
• To inform Weaving Manager regarding the production of fabric samples &
take corrective action if there is any variation in fabric sample.