v  Contribution as Business Analyst, Requirement Elicitation Engineer and Quality Assurance Professional (May 2018 to date)
o    Designed process for content digitization product for external client and worked with a team for product.
o    Standardized gap analysis and requirement elicitation process for clients’ new business modules & campaigns
o    Solely managed launch of multi-city platform, operations management, Campaign specific platforms like Ramzan Hamper, Qurbani Service etc for catering seasonal and all year promotions for Metro Online (website, iOS application, android app, pickers’ application) with 98% crash-free performance of application
o    Solely managed Software Quality Assurance for projects including test planning, strategizing, black box testing, user-acceptance testing, and reporting and reviewing.
o    Designed and managed processes for third party related integrations for affiliate marketing, payment methods, and analytics.
o    Business performance improvement and role in decision making using data and reporting.
o    Working experience with leading clients in FMCG and departmental store industry, fashion industry for content-curation, digitization, and ecommerce platform and process management.
 
v  Contribution as Project Manager (March 2017 May 2018)
o    Handled and delivered multiple small to medium size projects from portfolio to e-ecommerce website
o    Implemented  and streamlined Quality Assurance process with the team
o    Played active role in project plan execution for meeting changing needs and requirements of customers.
o    Working experience with clients in furniture section, fashion, aesthetic, in terms of content curation, digitization, and ecommerce platform management.

Project handling from initiation to completion including liason between client and team, scoping and
outlining specification in coordination with team, crafting milestones, process and design Q&A, onpage
SEO, project delivery, highlighting key points from client’s end customer perspective etc.

 Client dealing including working towards prioritizing, repeat, and retention strategies.

 Managing Web department including Still and Motion Graphics, website design, development,and
content etc.

 Managing Social Media page for the company along with basic SEO

 Managing research team for business, financial, and marketing planning for actual and fictitious
businesses using techniques using like costing and budgeting, forming Financial Statements, NPV,
IRR, Ratio Analysis, Cost of Capital Analysis, Risk Analysis using Standard Deviation, Variance
Co-varience etc; and Sensitivity Analysis, etc.

 Research work includes identification of key aspects and numbers using statistical techniques like
regression, chronbach alpha etc

v  Contribution as Operations Manager (May 2015 to February 2017)
o    Designed SoPs for the business producers including crafting milestones, process and layout testing, basic on-page SEO, and project delivery, etc.
o    Working towards client repeat and retention strategies.
o    Drafting business plans with financial feasibilities.