Summary:

I was also in charge of leading my team through projects like TheCountryCaller.com, where we oversaw the development of content and digital marketing operations for our client.

Marketing Strategy
Developed in-house strategy for our client on their target audience, identifying who the key stakeholders were, and the key information they were interested in on a daily basis

Crafted out a content plan and digital strategy that would reach out to this audience for maximum impact and drive traffic for our client

Strategy execution and implementation:
Responsible for leading the team to create, distribute and promote content for the client

Distribution and Reporting:
Widely distributed our content through predetermined channels, and reported on the progress

Was responsible for reporting to the client on the stage of development that we are at with content distribution and their marketing campaign

Qineqt is the publisher of 3 United States financial media and tech websites which currently get almost 2 million unique visitors per month- and growing fast. We have grown to over 200 employees in the past 2 years and continue to expand rapidly. Qineqt is building the most comprehensive and intelligent institutional financial data platform developed by and for investment professionals.

Summary:

My work as the COO was to oversee the company’s pipeline of Development, Marketing, and Monetization of content. I led the team to explore the marketing research and metrics to arrive at the best strategies and distribution channels that would best obtain the desired goals of our company.

Development:
Developed and managed effectively integrated media plans and buying Created and managed our media partner’s RFP process

I maintained control and oversight on media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation

Analyzed and researched the target audience’s character, purchasing and media habits

Marketing:
Executed all digital plans in Google Adwords, Facebook, Rich media Ad server promptly and effectively

Ensured account and creative team is apprised of changes to the placements by producing the Creative and Specs worksheet

Considered appropriate timings of media activities, based upon usage patterns and seasonal factors, and when our adverts would make the best impact

Presenting media proposals, including timings and cost breakdowns & taking final decisions about their future advertising strategy after discussion with CEO

Obtained the best advertising rates that fit with the agreed media strategy Utilized information from syndicated research sources.

Developed and fostering strong relationships with media partners.

Analyzed web metrics, providing campaign effectiveness reports to clients, and recommending optimizations
Monetization:
Actively seek out means and ways to monetize projects

Summary:

As the Project Director, I was responsible for overseeing the project pipeline of the company, and ensuring that resources of the firm were adequately allocated to projects, and that they were completed on time and with alignment to the digital strategy; but more importantly - obtained sound results for our clients.

Project Management:
Developed and managed the website, sales team and strategic digital channels to build and increase brand value among the target audience.

Created a social media and digital communications strategy and developing and managing an integrated communications approach using social media tools such as Facebook, Twitter, Pinterest, LinkedIn, G+, etc.

Devised and developed integrated digital media marketing communication programs to support, campaigning and other strategic or operational initiatives. (E.g. using PPC, e-mail marketing, online advertising)

Created and maintained a communication plan to provide an overview of all social media and digital communications activity and working closely with Publications and Brand team and the Press team to maintain brand and message consistency across digital media initiatives.

Worked closely with database teams to ensure promotional activity is properly fulfilled, accounted for and recorded in the Contacts database to enable targeting and personalization.

Created and evaluated proposals for community management, new social media and email marketing products/services with relevant department/agency input.

Trained and developed community management and search engine optimization team to communicate brand to the target audience across various platforms including, blogs, forums, social media networks, etc.

Summary:

As the GM of Operations, I was responsible for overseeing the overall operations of the firm, and ensuring that all departments are in alignment with the tasks at hand, and communicate well with one another.

Operations Management

Ensured that all the operations for all the projects, from sales till delivery to the clients run properly Developed & Managed Sales Team, with proper training and mentorship provided
Managed Production and Shipping Dept., ensuring that all work was done promptly and on schedule Responsible for meeting sales target for all the projects, and finding new ways to overachieve on

KPIs

Conducted Development of Projects
Conducted Sales & Marketing on behalf of the organization Performed On-page Optimization & Off-page Optimization Link Building
Monitored Competitors and actively monitored Web Traffic Analysis
Documented of SEO Process to understand the procedure and progress in detail Monitored the SEO Process
SEO/SMO Reporting
PPC Advertising (Google and Face book)
Social Media Optimization (Facebook, Twitter, YouTube, LinkedIn, Flicker) Communication with Clients
Assigning Tasks to team, working closely with them to understand any potential question that they might face
Blogs, Article Submission, Social Media, Press Releases