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خلاصہ
To obtain a position in a Reputed and Dynamic Organization which will enhance my initiative, motivation and Analytical Skills and to make full use of my education as well as my skills to work for an organization which would also help me to climb the ladder of success in a competitive world ahead.
تجربہ
Deputy General Manager Marketing
Brand Manager – Acting H.O.D Marketing
o Mass level Activations – Loyalty card program; redefined the policies and procedures and created market demand
o Strategizing the 360 degree marketing plans, ATL, BTL, TTL advertising campaign management, digital media.
o Sponsorship management to all relevant events, such as Fashion Shows, Ramadan activities in all 5 star hotels, malls, restaurants
o Corporate alliances with more than 10 top banks of Pakistan. Achieved a Rs. 50m of sales target in 7 days with MCB.
o Corporate alliances with more than 10 top universities
o Corporate alliance with Restaurants (Hardees – voucher campaign, FOC marketing)
o Corporate alliances with Shifa International Hospital and Superior Group
o Jeeto Pakistan – Annual sponsorship transmission partner
o Management and supervision of complete social media, E-commerce, Website, order management
o New website launched, based on Magento, and its integration with AX
o Online payment gateway integration
o Stiletto, Metro Shoes, Metro Pret, Metro He
o Specific focus on making marketing strategies to boost sales of low sales outlets
o Topped in Internal Audit by compliance of SOPs through strategizing processes
Sr. Executive Marketing - Media & Communications
o Brand & Events Promotion & Activation, Publishing, Concept/Theme Designing
o Events Planning, Organizing, Branding, Promotion, Ensuring the Brand Identity
o Media/Communications/PR
o ATL, BTL, TTL Advertising Campaign Management
o Vendor Negotiations, Inter-departmental Coordination, Leading Marketing Team
- International Conference on Medical Education (ICME 2015) – Turkey, 2015.
Nominated by RIU to be part of the core organizing team at Istanbul, branded the whole event and managed all the event related activities; such as workshops, exhibitions, inauguration and closing ceremonies. Also received an appreciation award from Turkish ICME organizing committee.
Manager Marketing Operations / Teacher
o Ensuring the Brand Identity
o Managing the Marketing & other Print Collateral
o Advertising: Branded SMS Campaigns, Mass Email Marketing, Website Management, Social Media Campaign Management–Facebook, Twitter, Cable & Newspaper Ad Campaign
o I.T & Marketing Teacher
Business Development/E-commerce Executive
Customer Support Executive
Honorary Event Manager
I.T. Incharge
(Internee) 5th Intl. Defence Exhibition and Seminar (IDEAS)
