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职位介绍

We are looking for a PPC (Pay Per Click) Expert to run PPC campaigns and monitor paid search budgets. Candidate should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.). The ultimate goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities:

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends

Requirements:

  • Proven experience as a PPC Expert
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
  • Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
  • Understanding of HTML and XML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.

工作详细内容

全部职位:
1 发布
工作时间:
中班
工作类型:
性别:
没有偏好
最低学历:
学士
学位头衔:
Bachelors or Masters
职位等级:
资深专业人员
经验:
3年 - 5年
在之前申请:
Nov 09, 2021
发布日期:
Oct 08, 2021
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