发布 Oct 08, 2021 10 查看
We are looking for a PPC (Pay Per Click) Expert to run PPC campaigns and monitor paid search budgets. Candidate should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.). The ultimate goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Responsibilities:
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements:
- Proven experience as a PPC Expert
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.
技能
Basecamp Data Solutions
We provide data management solutions for clients. We offer the cost benefits of offshore resourcing with the peace of mind and quality of dedicated local management. We design intelligent data management systems to maximize efficiency and robustness of client businesses. Our key business and systems analysts work with clients locally to develop the right data systems customers' need, not elaborate systems that hinder operational flexibility and efficiency. A major benefit our clients get with us is our local business and systems analysts match the client business needs with smart system designs to deliver optimal solutions for both short-term and long-term client goals.
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